Why You Should NOT Use Social Media for Customer Service

Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021. You will discover - What product changes led to dramatic growth - When she thought about monetization - 3 Non-traditional Growth Marketing Strategies You Should Try Learn More: https://www.getbraavo.com/blog/3-non-traditional-growth-marketing-strategies-you-should-try/ https://www.linkedin.com/in/alanna-harvey-2589b467 https://twitter.com/flipd_app?lang=en https://www.youtube.com/c/flipdapp https://www.flipdapp.co/ App Audits: https://play.google.com/store/apps/details?id=com.bluesoft.clonappmessenger https://platestheapp.com/ SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

26 Sep 202252min

Explore new ways to make money with Inter-Reality! With Inter-Reality, you can create new worlds and games that allow people to have fun and make money at the click of a finger, Rene Reyes, Founder of Alquimi Innovations, discusses how you can create a new and exciting future for Internet Gaming that will create a new way for people to make money playing games on the internet. Learn More: https://youtu.be/iZWiw-mkRMU https://www.karmathegame.guru https://twitter.com/PlayKarma App Audits: https://apps.apple.com/us/app/ar-vr-viewer/id1549363477 https://apps.apple.com/us/app/heads-up-headband-funny-card/id1424246763 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

19 Sep 202258min

Discover the best practices for Apple Search Ads including: campaign structure, keyword research, optimizing bids, and new ideas to maximize your downloads and marketing budget. With Apple Search Ads, you boost the popularity of your mobile app and encourage more people to download it. Emre Bilgic is Apple Ads Client Partner at MobileAction. App Audits: https://apps.apple.com/us/app/food-check-product-scanner/id1570142558 https://apps.apple.com/us/app/id1602114377 SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

12 Sep 20221h 19min

Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place. Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests. Mediation will use mediation groups to try to help maximize your revenue by ranking all the ad sources based on optimized performance. Learn more: https://support.google.com/admob/answer/3063564?hl=en https://appbroda.com/ You can watch this Video : https://youtu.be/9rnrdhhTiDs SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

7 Sep 202216min

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?* Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability. You will discover: - What is the lifetime value of a customer - How to calculate lifetime value of a customer the easy way - Can LTV predictions be made with machine learning? - How to forecast cashflow What is LTV? Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue). Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy. Learn more: https://pollen.vc/ https://pollen.vc/calculators/roas-ltv-and-cash-flow/ App Audits: https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907 https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

5 Sep 20221h 4min

We all know that having a trial on your onboarding paywall increases conversions and revenue. However, do you need to offer a trial once someone is in your app and using it? Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results. A/B Test: Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial) Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

30 Aug 202210min

Discover THE strategies that help you earn more money from your mobile games. Learn: - The most important thing to look for when you are trying to monetize your game - How to balance game design and monetization - How to maximize your ad monetization - How to use psychological triggers to increase in-app purchases - How to find the right monetization strategy at the different stages of your game Elena Bugakova is the Publishing Producer at AppQuantum. App Audits: https://apps.apple.com/us/app/revolution-chess-game/id1592512979 https://play.google.com/store/apps/details?id=com.rollsroyce.cars.simulation.luxury.gamesgames Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\ SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

29 Aug 20221h 16min

Discover the best practices for chatbot marketing and automation and the Modern Support Journey philosophy. Rapid scale can make it tough for an app publisher to keep up with user support. Without automation, you need to choose between overloading your support agents with an influx of tickets or hiring new support agents. With the former, this influx can lead to long wat times, poor customer satisfaction, and burnt-out agents On the other hand, hiring additional support agents can be expensive and you’ll also have to hope that the user count stays high enough to be able to avoid layoffs down the road. With automation, however, you can have the best of all the worlds. A well-thought-out automation strategy can help your users to self-serve and quickly resolve their own issues for cents on the dollar, allowing your agents to focus their time on more complex challenges and on your VIP users. Looking at the big picture, automation not only saves you money but also... - Improves retention rates - Speeds up time to resolution - Decreases complaints and bad reviews in the app stores due to a poor customer support experience or long wait times - Can increase CSAT scores Helpshift Feedback+ https://www.helpshift.com/products/feedback-sdk/ Connect with Samantha: https://www.linkedin.com/in/samantha-pang/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

24 Aug 202217min