Lessons From Spending $20M on Ads

Lessons From Spending $20M on Ads

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app.

He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024.

Lastly, he’s a great follow on LinkedIn.

Learn more:

https://www.linkedin.com/in/lucas-moscon/

https://www.monkeytaps.app/

https://www.linkedin.com/feed/update/urn:li:activity:7117433584688201728/

App Audits:

https://apps.apple.com/us/app/true-pulse-heart-rate-monitor/id1577766192

https://apps.apple.com/us/app/ai-floor-plan-design-camplan/id6444421373

You can also watch the video: https://youtube.com/live/agU9hJpFxno

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

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With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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