Meta Ads for App Installs: What You Really Need To Know!

Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert! Topics Explored: Funnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential users from discovery to installation. Audience Expansion: Unearth the secrets to broadening your audience without sacrificing relevance. Explore strategies to tap into untapped markets while keeping user engagement at the forefront. Feedback Signals: Discover the transformative power of feedback in refining your ads strategy. Learn how to interpret and leverage user feedback signals to continually elevate your campaigns. Targeting Options: Navigate the array of targeting choices that Facebook provides. From demographics to interests, receive guidance on selecting the most impactful parameters for your app's niche. Product Market Fit: Grasp the crucial concept of product-market fit and its pivotal role in your ad success. Gain insights on aligning your app with the needs and desires of your target audience. You can also watch the video: https://youtu.be/X1iQnATTCUE Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

31 Okt 202313min

Today’s guest is Radhika Duggal, the CMO at Super.com. Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M to date. Super.com is backed by Steph Curry and has raised over $150MM USD and surpassed $2B in sales. Radhika has over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies. You will discover: - Why you should eat your own dog food no matter how big you get - How do you break into the market where you have to educate your users - Why you should TEST sending users to your website vs straight to the app Learn more: https://www.linkedin.com/in/radhikaduggal/ https://www.super.com/ App Audits: https://play.google.com/store/apps/details?id=com.action.impossible.stunt.track https://apps.apple.com/us/app/id6444917344 You can also watch the video: https://youtube.com/live/DU5Zu-rY5mM Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

30 Okt 20231h 2min

Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to. Thank you to @apppromotionsummit for letting us post this video. Check out their events: https://apppromotionsummit.com/ You can also watch the video: https://youtu.be/-rAIJrgLiWw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

24 Okt 202323min

This week, Steve will answer all your app marketing questions. You can also watch the video: https://youtube.com/live/MeB4m2uWu34 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

23 Okt 20231h 17min

🌟 Unlocking the Miracle Morning Experience: Learn how the "Miracle Morning" app delivers an exceptional onboarding journey that captivates users right from the start. We'll dissect their approach, share best practices, and showcase real-life examples. 📢 Harnessing Push Notifications for Success: Dive into the world of push notifications and see how the "Miracle Morning" app keeps users engaged and informed without overwhelming them. We'll analyze their timing, personalization, and message crafting strategies. 🏡 Building the Miracle Morning Community: Discover the power of community building within the "Miracle Morning" app. We'll explore how user forums, feedback loops, and brand advocacy have played a pivotal role in their success. 🚀 Retention Metrics with Real-World Application: Gain insights into the retention metrics that matter most. We'll share how the "Miracle Morning" app interprets these metrics and uses them to make data-driven decisions for enhanced user retention. 📈 Case Studies and Actionable Insights: Explore practical case studies from the "Miracle Morning" app and other top performers. You'll walk away with actionable tips that you can apply immediately to your own app business. Ready to unveil the secrets of app retention and build a sustainable business, just like the "Miracle Morning" app? Join us on this exciting journey! 💪🌅📲 You can also watch the video: https://youtu.be/SRsf5qSOCTI Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

17 Okt 202311min

Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth. You will discover: - How to use influencers to 10X your organic social growth - Marketing to Gen-Z and using their language - How to actually get students to pay for your app Learn more: https://www.instagram.com/clearychiz/ https://www.linkedin.com/in/cleary-chizmar https://notability.com/ App Audits: https://apps.apple.com/us/app/blockwatch-app/id1578880253 https://apps.apple.com/us/app/quran-progress-learn-arabic/id1136011989 You can also watch the video: https://youtube.com/live/yBsdqKiXhx4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

16 Okt 20231h 14min

In this video, we'll unlock the potential of AI in ASO and show you how to supercharge your app's visibility, improve reviews, and track revenue sources with the power of artificial intelligence. Here's what you'll learn: 🔍 AI-Powered Keyword Research: Discover how AI, including ChatGPT prompts, can revolutionize your keyword research. We'll share actionable tips on using AI to identify high-impact keywords that drive organic traffic. 📝 Automated Review Analysis: Learn how AI tools can automatically analyze app reviews, extracting valuable insights to improve user satisfaction and app performance. Say goodbye to manual review reading! 💰 Revenue Tracking Made Easy: Explore AI-driven revenue tracking solutions that help you monitor income sources, understand user behavior, and optimize monetization strategies for maximum profitability. 📊 Data-Driven Decision-Making: Understand how AI empowers you to make data-driven decisions in ASO. We'll discuss the importance of AI-driven analytics and its impact on your app's success. 🚀 Implementing AI Strategies: Get practical guidance on incorporating AI tools into your ASO workflow. We'll provide step-by-step instructions and highlight the benefits of seamless integration. 📈 Success Stories: Dive into real-world success stories where AI played a pivotal role in ASO achievements. See how leading apps have harnessed AI to achieve remarkable results. Don't forget to subscribe, hit the like button, and ring the notification bell to stay updated with our latest insights and strategies for app success. You can also watch the video: https://youtu.be/tuLo9JkkkE0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

10 Okt 20239min

Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015. You will discover: - How he’s using AI to 2X his push notification CTR - How his approach to building a startup has changed after an acquisition - His #1 startup advice to founders building an AI product LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7100570476837498880/ Learn more: https://meetgem.ai/ https://twitter.com/ianmendiola https://www.linkedin.com/in/ianmendiola/ App Audits: https://apps.apple.com/us/app/allmybatteries/id1621263412 https://apps.apple.com/ca/app/tarot-simple-cards-readings/id1546692464 You can also watch the video: https://youtube.com/live/SuAJDLikz3g Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

9 Okt 20231h 2min