XX Factor: How the Sports Bra Changed History
Outside Podcast11 Juli 2017

XX Factor: How the Sports Bra Changed History

Among most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. There was just one problem—actually, make that two problems: their breasts. Boob bounce hurts, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place. Their creation revolutionized women’s participation in sports and launched what’s become a multi-billion-dollar industry. Today, high-tech boob labs are helping designers make ever more effective—and stylish—iterations, even for athletes with DDD cups. Outside contributing editor Florence Williams, author of Breasts, looks back at the game-changing invention, takes measure of just how far we’ve come, and points towards an even brighter, bounce-free future.

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Dispatches: The Hidden Graves of Kuku Island

Dispatches: The Hidden Graves of Kuku Island

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Science of Survival: Struck by Lightning

Science of Survival: Struck by Lightning

Most of the time, when lightning makes the news, it’s because of something outlandish—like the park ranger who was struck seven times, or the survivor who also won the lottery (the chances of which ar...

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The Outside Interview: The Simple Secrets to Athletic Longevity

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Dispatches: Shelma Jun Can Flash Foxy

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Dispatches: Knox Robinson Crafts Running Culture

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Knox Robinson grew up watching his dad run and went on to race track himself at a Division I college, but he was never defined by the sport. He’s more of a renaissance man. For years, he gave up athle...

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Dispatches: Ayesha McGowan Wants to Be First

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Ayesha McGowan came late to competitive cycling. An accomplished violinist, she didn’t enter her first organized biking event until after college. Despite riding an old steel bike with a milk crate on...

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Dispatches: Mikhail Martin is a Brother of Climbing

Dispatches: Mikhail Martin is a Brother of Climbing

When Mikhail Martin started climbing at a Brooklyn gym in 2009, he was one of very few African Americans to rope up. Today, his group, Brothers of Climbing, is working to change that. BOC is tackling ...

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Dispatches: Bundyville

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In 2014, the federal government rounded up Cliven Bundy’s cattle over a matter of unpaid grazing fees. So the Bundy family gathered a posse and took them back at gunpoint. Two years later, they took o...

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