How Healthy Dog & Co went from surviving...to thriving!

How Healthy Dog & Co went from surviving...to thriving!

I'm so excited to bring you this case study - it's for any online business owner who is sick of constantly being worried about where the next sale will come from and instead, focus on the parts of their business they actually enjoy!

Let me introduce you to Helen from Healthy Dog & Co and how she took her online store from surviving to thriving!

Originally focused on selling her dog treat and accessories through wholesale to brick and mortar stores, Helen experienced that gut wrenching feeling of 'How will I survive?" when her whole country went into severe lockdown and there WERE no brick and mortar stores open. It was time to get online!

"We already had a website up and running, but we weren't really pushing it out there, or working hard on social media like you're supposed to be, and we were doing all the wrong things." Helen Trigg

Thankfully Helen discovered our Productpreneur Website Formula course through friends and enrolled straight away. What we saw from there was a complete turn around for Healthy Dog & Co. Where previously Helen would be wondering when the next sale might come from, she started seeing sales coming through every single day.

Discover how Helen took control of her online business and take it to the next level by:

  • Digging deep into finding out who her customer was and what they actually cared about;
  • How to craft a website and email messaging to speak directly to her customer;
  • What to focus on to actually drive traffic to her website instead of constantly second guessing herself.
"I would say we are now thriving, instead of just surviving. So before, we were just trying to put out fires in the business, and scramble to hold on and get the odd sale here and there. Now, I don't have a day go by that have we haven't got a sale." Join Helen and I as we walk through her journey to thriving with Healthy Dog & Co!

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(345)

How to plan an ecommerce promotional calendar for steady, profitable growth

How to plan an ecommerce promotional calendar for steady, profitable growth

A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody ...

10 Sep 37min

I bought from a brand I'd wanted for months. I'll never buy from them again.

I bought from a brand I'd wanted for months. I'll never buy from them again.

I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a predic...

3 Sep 38min

Your revenue grew. Your profit didn't. Here's how to get it back.

Your revenue grew. Your profit didn't. Here's how to get it back.

A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising a...

27 Aug 29min

How to Price Your Premium Brand for Profitable Growth

How to Price Your Premium Brand for Profitable Growth

Your gross margin looks healthy – and it's probably lying to you. In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two...

20 Aug 39min

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it. Everyone is telling premium brands to cut out the middleman and go direct-to-consumer...

13 Aug 33min

Boring doesn't stop the scroll. Here's what does.

Boring doesn't stop the scroll. Here's what does.

If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her ...

6 Aug 25min

The real reason I don't buy from most brands (& the incredibly simple solution)

The real reason I don't buy from most brands (& the incredibly simple solution)

I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell. In this epis...

30 Juli 33min

The marketing mistake that costs more than your ad spend

The marketing mistake that costs more than your ad spend

"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing...

22 Juli 37min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
24fragor
uppgang-och-fall
bathina-en-podcast
avanzapodden
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
badfluence
lastbilspodden
fill-or-kill
tabberaset
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-hos-psykologen
rss-kort-lang-analyspodden-fran-di