The Challenges & Strategies That Saw This Brand Grow From Tiny Startup To Multi-Million Dollar Success.

The Challenges & Strategies That Saw This Brand Grow From Tiny Startup To Multi-Million Dollar Success.

Wouldn't it be great if being a business owner came with a roadmap?

Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress?

You wish! (Well, we all hoped that would be the case)

But sorry to break it to you…

Building a business is never straightforward or simple and we all face challenges or problems we have to figure out along the way.

When we first start our business, a lot of entrepreneurs start out with a lot of enthusiasm and motivation. They're inspired and motivated by this and so they will often have some momentum as a result.

Sadly I don't have a magic wand that can remove all obstacles for you, but I do have maybe the next best thing.

And that's today's guest who has successfully built a multi-million dollar business over the last 8 years.

Diana Swadling from Milkbar Breastpumps.

Something I want you to know about Diana's approach before you listen to her story, is that she was always keen to learn the next growth systems and strategies herself so she could understand what needed to be done and how it should be done, and then she would grow her team and delegate.

And this is so important to master as you grow, because you can't keep adding things to your plate without ever taking anything off it…

So sit down and get comfortable while we chat to Diana about the challenges and the strategies she's used to help her grow and level up over the last few years, to the point now where she's ranged in hundreds of retailers and has a thriving eCommerce business as well.

For the full show notes visit
https://www.catherinelangman.com/episode-196/

Links mentioned in this episode:
If you'd like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/

https://milkbarbreastpumps.com.au/
https://www.instagram.com/milkbarbreastpumps/
https://www.facebook.com/milkbarbreastpumps
https://www.tiktok.com/@milkbarbreastpumps

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(345)

How to plan an ecommerce promotional calendar for steady, profitable growth

How to plan an ecommerce promotional calendar for steady, profitable growth

A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody ...

10 Sep 37min

I bought from a brand I'd wanted for months. I'll never buy from them again.

I bought from a brand I'd wanted for months. I'll never buy from them again.

I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a predic...

3 Sep 38min

Your revenue grew. Your profit didn't. Here's how to get it back.

Your revenue grew. Your profit didn't. Here's how to get it back.

A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising a...

27 Aug 29min

How to Price Your Premium Brand for Profitable Growth

How to Price Your Premium Brand for Profitable Growth

Your gross margin looks healthy – and it's probably lying to you. In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two...

20 Aug 39min

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it. Everyone is telling premium brands to cut out the middleman and go direct-to-consumer...

13 Aug 33min

Boring doesn't stop the scroll. Here's what does.

Boring doesn't stop the scroll. Here's what does.

If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her ...

6 Aug 25min

The real reason I don't buy from most brands (& the incredibly simple solution)

The real reason I don't buy from most brands (& the incredibly simple solution)

I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell. In this epis...

30 Juli 33min

The marketing mistake that costs more than your ad spend

The marketing mistake that costs more than your ad spend

"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing...

22 Juli 37min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
rss-borsens-finest
varvet
24fragor
uppgang-och-fall
avanzapodden
badfluence
rss-inga-dumma-fragor-om-pengar
svd-tech-brief
bathina-en-podcast
lastbilspodden
fill-or-kill
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
affarsvarlden
rss-hos-psykologen
borsmorgon
rss-kort-lang-analyspodden-fran-di