The Brand Marketing Show22 Okt 2024

How To Attract More High Value Customers To Your Online Store

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media.

And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event.

On the one hand, this is why we do things like retargeting ads and use email popup forms to invite website visitors to subscribe, so that you can follow up with them after they leave your website.

But still…what gives?

The other day, I had the most interesting conversation with someone about this exact scenario, and I discovered that there is, in fact, a whole lot of data about these two very distinct buyer types.

So, whilst the current economic environment is making many consumers rethink and pull back on their spending, this isn't necessarily true for all consumers. Bucking the trends of frugality and motivated by a desire for quality brands, these top spending consumers are driving discretionary spending and creating a fast lane in what has really become a two speed economy.

I think it goes without saying that all of us want more of those top spending customers, who make quick purchase decisions when they discover the right brand for them, and less of the ones who dilly dally and hang around for weeks or months until they get a big enough discount!

Episode's Show Notes: https://www.catherinelangman.com/episode-247/

Links mentioned in this episode:

If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk

https://www.catherinelangman.com/christmas

https://www.catherinelangman.com/free-coaching-session/

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