Customer Attraction Tips 1: Marketing you can use to get the Attention of Potential Customers

Customer Attraction Tips 1: Marketing you can use to get the Attention of Potential Customers

In this podcast I’m going to take you through: 1. Why attraction is important, and what it means 2. The importance of building trust in your conversations (what I mean by conversations!) 3. The three categories of marketing might want to consider – including egs: 3a. Shining a light on your business 3b. Targeting people who fit your customer demographic 3c. Making sure they find you when they’re looking for what you do 4. How to work out where to start... I’m coming at everything in this 3-part series with the aim of helping you, someone working in an small / medium eCommerce business, to attract more potential customers to your website and start that all important trust-building conversation with them to get the sale. --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 th...

23 Feb 24min

Driving Profits Through Customer Service with eDesk’s Gareth Cummings

Driving Profits Through Customer Service with eDesk’s Gareth Cummings

Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s lis...

16 Feb 32min

What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore

What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore

Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Reta...

9 Feb 29min

How to Grow Sales in 2026

How to Grow Sales in 2026

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerc...

2 Feb 53min

From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov

From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov

Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow has grown from a review site, to...

26 Jan 36min

What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong

What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong

Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side.  In this WWYD episode, Mira...

19 Jan 38min

The Xero Shoes 10x Growth Story with Steven Sashen

The Xero Shoes 10x Growth Story with Steven Sashen

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just und...

12 Jan 40min

The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise

The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise

Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now...

5 Jan 25min

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