Growing a brand from £6m to £50m with data

Growing a brand from £6m to £50m with data

Specifically, Oliver discusses:

  • Why the eCommerce 'data hype' hasn't even kicked off yet.
  • Which data points were used as a the Managing Director of a global brand
  • What he misses and doesn't miss about being a retailer.
  • ROAS (a little debate) and attribution and how they impact on retailers

To connect with Oliver, click here.

To find out more about Sweet Analytics, click here.

Avsnitt(108)

How can brands maximise value from customer data across multi channel?

How can brands maximise value from customer data across multi channel?

Specifically, Phill discusses:The value of customer data  - the real insightCustomer Data Platforms  - what are they and who needs oneDesign vs. Deployment - what's the debate and why?To find out more...

9 Maj 202336min

How DTC-first brands can use retail marketplaces to improve acquisition costs

How DTC-first brands can use retail marketplaces to improve acquisition costs

Specifically, Jamie discussses:Dr. Squatch's history and how our view on marketplaces has changed over timeTheir advertising strategy on Amazon, how that fits in with their overall marketing mix, and ...

18 Apr 202335min

Why email deliverability is harming your bottom line

Why email deliverability is harming your bottom line

Specifically, they discuss:Some practical number on deliverabilityWhy it shouldn't be neglectedHow automations can affect deliverability.To connect with Israa, click here.To get Israa's deliverability...

12 Apr 202337min

Sustainability, eCommerce and its impact?

Sustainability, eCommerce and its impact?

Specifically, Rhona discusses:Why brands get sweaty palms when it comes to sustainabilityWhat is sustainable and what isn't.Does more sustainability mean less profitability?To find out more about Rhon...

30 Mars 202342min

Can live shopping really work in the west?

Can live shopping really work in the west?

Specifically, Guillaume discusses:The real numbers on live shoppingSocial media vs on-store live shoppingShoppable content To find out more about LiveMeUp click hereMention Shopify Across the Pond to ...

22 Mars 202329min

How can you use profitability analysis to grow your business in the right direction

How can you use profitability analysis to grow your business in the right direction

Specifically, Lucy and Adam discussHow Lucy moved from banking to eCommerceHer big profit epiphany in 2022Why she went big on wholesaleThe numbers that really matter when it come s Her plans for 2023T...

14 Mars 202338min

How to significantly grow your email list using the power of social media ads

How to significantly grow your email list using the power of social media ads

Specifically, Laura discusses:Why there's a bad rep for ads now.The ways we need to change our thinking on adsHow she's getting success eCom brands and the ad types she's using.To find out more and co...

21 Feb 202324min

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