373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW

If you're considering exhibiting at trade shows this upcoming sales season, you are going to love today's episode. My guest is Amy Loewenberg, who is the Director of Buyer Relations for NY NOW. Amy is a seasoned veteran in the gift, home, and lifestyle industry, and she's an advocate for independent buyers and sellers.

Amy leverages her unique experience on both sides of the aisles to drive growth, connect communities, and shape the future of retail. Amy is a partner to key industry associations. She's also an active Gift For Life board member. She brings a wealth of knowledge to every role that she undertakes because she has a deep understanding of market trends, purchasing dynamics, and she is focused on helping to guide mission-driven organizations.

In today's episode, we discuss Amy's current role in buyer relations. We talk about how NY NOW is innovating the trade show experience. We discuss everything from adapting trade shows to post-pandemic buying trends to the importance of sustainability, and the emerging focus on multi-sensory shopping experiences based on customer psychology.

Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

• We need to make it easy for stores to purchase from us
• We need to have clear pricing and terms & conditions
• We need to clearly communicate and add value at each touchpoint
• We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

Get Access to the Unlock Buyer Secrets Interview Series

You can view full show notes and more at http://prooftoproduct.com/373

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