Getting Started with Facebook Ads
#14: Getting Started with Facebook Ads By far the biggest question I get from clients is this: "Should my restaurant be running Facebook Ads." In this week's episode we break it all down, and share so...
27 Maj 201921min
20 Marketing Ideas to Boost Business
#13: Twenty Marketing Ideas to Boost Business We've spent the past few months talking big picture ideas, establishing a strong foundation for your business. But perhaps you're sitting there wondering,...
20 Maj 201923min
Brand Marketing vs. Direct Marketing
#12: Brand Marketing vs. Direct Marketing These are two totally different things that unfortunately get confused all the time. In today’s episode I walk you through both of them, show you the differen...
13 Maj 201921min
Starting With Why
#11: Starting With Why This episode was inspired by two things... Simon Sinek's book "Start With Why" and an episode of the Tim Ferriss Show where he interviewed restauranteur, Nick Kokonas. The quest...
6 Maj 201919min
The Digital Marketing Toolkit
#10: The Digital Marketing Toolkit In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience....
2 Maj 201919min
What is a Customer Journey Map?
#9. What is a Customer Journey Map? What exactly is a Customer Journey Map? It’s a visual representation of the process a customer or prospect goes through to achieve a specific goal with your company...
24 Apr 201922min
Why Do You Want to Open a Restaurant?
#8: Why Do You Want to Open a Restaurant? To be totally transparent... I think a lot of people go into business for the wrong reasons. They open restaurants because they think it'll be fun (which it s...
17 Apr 201925min
How to Build a Comprehensive Marketing Strategy
#7: How to Build a Comprehensive Marketing Strategy What does your marketing strategy look like? Do you even have a marketing strategy? If you're like a lot of restaurant owners out there, it's non-ex...
10 Apr 201919min
