The Collapse of the Middle with Deloitte Consulting's Kasey Lobaugh

In this episode we delve into a topic that sits at the core of the need to be remarkable: the on-going bifurcation of the retail market.

For more than a decade success has largely been found at either end of the spectrum. At one end, brands that offered incredible value and convenience have been gobbling up market share and opening hundreds of stores, even in the face of the so-called "retail apocalypse." At the other end of the continuum, many higher-end stores and well-honed specialty concepts have similarly enjoyed expanding sales, profits and, in many cases, store counts. Yet those stuck in the mediocre middle, have been hit incredibly hard, a situation made all the more dire by the COVID economy. In this episode we discuss the underlying forces that are causing the collapse of the middle and how to get on the journey to remarkable.

To better understand "the collapse of the middle" we interview Kasey Lobaugh, Deloitte Consulting's chief retail innovation officer. Kasey helps us unpack the key findings from Deloitte's "Great Retail Bifurcation" report. We also discuss how the pandemic is amplifying many of these forces and why we may well be looking at a "K-shaped recovery."

For further reading on the concept of retail bifurcation by Kasey:

A tale of 2 holiday seasons: As a K-shaped recovery emerges, consumer spending is heavily bifurcated.

Holiday sales expected to jump 4.5 - 5%

For further reading on the Collapse of the Middle by Steve in Forbes:

The Coronavirus will accelerate retail's "collapse of the middle"

Retail's great bifurcation 2.0

You can learn more about Steve on his website here . His new best-selling book is available in hardcover, audiobook at ebook at Amazon or just about anywhere else books are sold.

Steve shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can check out his speaker "sizzle" reel here.

You can learn more about Michael here ( www.meleblanc.co) or here on LinkedIn ( https://www.linkedin.com/in/michaeleleblanc/ )

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Have a safe week everyone!

Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple!

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.