Content Marketing Strategies for 2025: A Framework for Success

Content Marketing Strategies for 2025: A Framework for Success

Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? To learn a proven framework to attract your ideal audience, I interview Brian Piper.



Guest: Brian Piper | Show Notes: socialmediaexaminer.com/649



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YouTube Shorts: The Opportunity for Creators and Businesses

YouTube Shorts: The Opportunity for Creators and Businesses

Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? To explore what YouTube shorts are and how marketers can take advantage of this new content type on YouTube, I interview Derral Eves. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Derral Eves | Show Notes: socialmediaexaminer.com/449 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Mars 202150min

The Future of Social Marketing: Trends to Track

The Future of Social Marketing: Trends to Track

Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/448 |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Mars 202144min

Content Marketing With Instagram: How to Build Demand

Content Marketing With Instagram: How to Build Demand

Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? To explore how to use Instagram content to generate greater interest in your product or services, I interview Vanessa Lau. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Vanessa Lau | Show Notes: socialmediaexaminer.com/447 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Feb 202148min

Instagram Reels Strategy: What Marketers Need to Know

Instagram Reels Strategy: What Marketers Need to Know

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? To explore a strategy to promote your products and services using Instagram Reels, I interview Elise Darma. Sponsor: Visit iconosquare.com/sme | Guests: Elise Darma | Show Notes: socialmediaexaminer.com/446 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Feb 202147min

Using Facebook Ads to Move Leads Into Sales

Using Facebook Ads to Move Leads Into Sales

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? To explore a process for using Facebook ads to turn leads into paying customers I interview Allie Bloyd. Sponsor: Visit iconosquare.com/sme | Guest: Allie Bloyd | Show Notes: socialmediaexaminer.com/445 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Feb 202145min

Clubhouse App for Business: What Marketers Need to Know

Clubhouse App for Business: What Marketers Need to Know

Are you curious about the Clubhouse App? Wondering if Clubhouse works for marketing? To explore how to use Clubhouse App for business, I interview Ed Nusbaum and Nicky Saunders.  Sponsor: Visit iconosquare.com/sme | Guests: Ed Nusbaum and Nicky Saunders | Show Notes: socialmediaexaminer.com/444 |  Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Feb 202150min

LinkedIn Ad Retargeting: What Marketers Need to Know

LinkedIn Ad Retargeting: What Marketers Need to Know

Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, in this episode I interview AJ Wilcox. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Jan 202142min

Snapchat Ads: How to Get Started

Snapchat Ads: How to Get Started

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, in this episode I interview Savannah Sanchez. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report. We'd love you to review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Jan 202145min

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