Google Tag Manager: What Marketers Need to Know
Do you use tracking codes on your website? Have you heard of Google Tag Manager? In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert. Show notes: https://www.socialmediaexaminer.com/181See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 Jan 201638min
Dealing With Unhappy Customers: What Social Marketers Need to Know
Does your business respond to customers via social media? Are you prepared to deal with upset customers? In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and blog focused on digital marketing. Show notes: https://www.socialmediaexaminer.com/180 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
15 Jan 201639min
Social Media Evolution: What Does the Future of Social Marketing Look Like?
Are you amazed at how much social media has changed over the last few years? Want to discover what's next? In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He's written eight books, including Engage and What's the Future of Business? Show notes: https://www.socialmediaexaminer.com/179See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8 Jan 201646min
Is Blogging Dead? Building Your Content Home on Rented Land
Wondering what the future is for blogs? Is blogging dead? In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing consultant, author of The Content Code, co-host of The Marketing Companion podcast and a blogger at businessesGROW.com. Show notes: https://www.socialmediaexaminer.com/178See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 Jan 201652min
Accomplishing Goals: A Guide to Getting Stuff Done
Did you set goals for the new year? Want to be more successful setting and achieving your goals? In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way. Show notes: https://www.socialmediaexaminer.com/177See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24 Dec 201545min
Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond
Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks? In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the world with her videos and visual content. Show notes: https://www.socialmediaexaminer.com/176See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
18 Dec 201537min
Social Customer Service: How to Care for Customers With Social Media
Does your business have a social customer service plan? Want to step up your customer service on social media? In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service podcast and head of digital marketing for Humana. Show notes: https://www.socialmediaexaminer.com/175See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
11 Dec 201545min
Missing Facebook Pages: What to Do When Facebook Takes Your Page Away
Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes? In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page disappeared. You'll discover what to do if the same thing happens to you. Show notes: https://www.socialmediaexaminer.com/174See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4 Dec 201540min
