25. Mikko Honkanen Co-Founder, Vainu - Bootstraping at its finest!

In this episode, we speak with Mikko Honkanen Co-Founder, Vainu, the Sales Intelligence Platform that helps salespeople and marketers move forward through real-time company data. Mikko walks us through Vainu's journey, from startup to scaleup all while bootstrapping their way to 13M Euro ARR. Tune in to learn how and what they did to have full control and predictability of their success. During the journey, Mikko and his founding team had to make a number of critical decisions when it came to sales and marketing, product innovation, and product (re)positioning. It's a beautiful story of how it all comes together, and on the road to success, there are a lot of learnings. This is a bootstrapping journey, where actions and decisions were based on real data points, that will inspire you.