42. Chris Walker , CEO, Refine Labs -  Do you have a Revenue R&D strategy?

42. Chris Walker , CEO, Refine Labs - Do you have a Revenue R&D strategy?

In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm. Chris shares with us his thoughts on:

- Why Demand Generation is key now in the new era of buying behaviors - How to set up your Demand Generation strategy & program for success - The risks and opportunities with going all in on Demand Generation - What channels to prioritize for your distribution - How to measure success, what KPIs to keep track of that define real progress - and much more

If you are serious about creating demand for your product then this is a must-listen-to episode! Golden tips for all B2B SaaS CEOs and marketers!

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Avsnitt(214)

214. Daniel Thulfaut, Head of Product at saas.group - Why AI Is Killing Traditional Product Management

214. Daniel Thulfaut, Head of Product at saas.group - Why AI Is Killing Traditional Product Management

In this episode, we sit down with Daniel Thulfaut, Head of Product at saas.group, one of Europe's most active SaaS acquirers. With 24 companies in the portfolio and more than €100M in ARR, Daniel has ...

9 Juni 59min

213. Artti Aurasmaa, CEO of Staria - Why the CFO Is Becoming the Most Strategic Role in SaaS

213. Artti Aurasmaa, CEO of Staria - Why the CFO Is Becoming the Most Strategic Role in SaaS

In this episode we sit down with Artti Aurasmaa, CEO of Staria, to discuss how the CFO role is evolving from financial reporting to strategic leadership. Artti has spent more than 25 years helping com...

4 Juni 47min

212. George Storm, CRO at N.rich - Why your SaaS Forecasting Is Broken & Inaccurate

212. George Storm, CRO at N.rich - Why your SaaS Forecasting Is Broken & Inaccurate

In this episode, we’re joined by George Storm, CRO at N.rich, for a conversation about why traditional B2B SaaS forecasting is no longer good enough in today’s market. George shares how N.rich, the Eu...

28 Maj 58min

211. Massimo Arrigoni, CEO of Beefree - The SaaS Apocalypse? Massimo Arrigoni Says No

211. Massimo Arrigoni, CEO of Beefree - The SaaS Apocalypse? Massimo Arrigoni Says No

In this episode, we’re joined by Massimo Arrigoni, CEO of Beefree, the content creation platform behind thousands of SaaS products and one of the companies with a uniquely broad view of what’s actuall...

17 Apr 56min

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ ...

1 Apr 50min

209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product

209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product

In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena shares why the old growth playbooks are breakin...

26 Mars 1h 2min

208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand

208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand

In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought leadership that builds trust and creates demand. Strats...

19 Mars 50min

207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions: when, and how, to step out of the sales seat w...

5 Mars 52min

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