87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Avsnitt(211)

131. Nathan Latka, CEO, Founderpath - Get more customer and get them to pay more!

131. Nathan Latka, CEO, Founderpath - Get more customer and get them to pay more!

In this episode, we speak with Nathan Latka, CEO, Founderpath, who helps founders get capital without having to raise equity. Founders connect their bank accounts, customer information, and other data...

12 Mars 202448min

130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!

130. Liza Collin, Product Director, Visma - The rule of 78th - the real impact of a delay is much greater than you think!

In this episode, we speak with Liza Collin, Product Director, Visma, the group behind mission-critical business software for a more efficient and resilient society. With 15,000 employees, 1,700,000 pr...

6 Mars 202442min

129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!

129. Niclas Lilja, Founder & CEO, Younium - Going to the promised land for SaaS - the ups and downs!

In this episode, we speak with Niclas Lilja, Founder & CEO, Younium, the subscription management tool that integrates into your existing systems to streamline subscription management, invoicing/billin...

27 Feb 202458min

128. Michael Versluis, CEO & Founder, Expansify - How to land your first customer in the US?

128. Michael Versluis, CEO & Founder, Expansify - How to land your first customer in the US?

In this episode, we speak with Michael Versluis, CEO & Founder, Expansify, the GTM agency helping European SaaS companies to a successful market entry in the US. We talked with Michael about landing y...

20 Feb 202446min

127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?

127. Mats Nyberg, CEO, Trippus Event Solutions - How to become an Event champion?

In this episode, we speak with Mats Nyberg, CEO, Trippus Event Solutions, the event platform that enables organizers of events, conferences, trade fairs, and training courses to create websites and mo...

14 Feb 202440min

126. Jesper Larsen, Partner Director, Voyado - How to build Partnership Programs that drive real business value!

126. Jesper Larsen, Partner Director, Voyado - How to build Partnership Programs that drive real business value!

In this episode, we speak with Jesper Larsen, Partner Director, Voyado, the loyalty platform, Voyado unifies data and insights so marketers can understand their customers throughout the entire custome...

6 Feb 202447min

125. Andrei Zinkevich, Co-Founder, FullFunnel - The SDR model as you know it is dead!

125. Andrei Zinkevich, Co-Founder, FullFunnel - The SDR model as you know it is dead!

In this episode, we speak with Andrei Zinkevich, Co-Founder, FullFunnel, the famous ABM and full-funnel marketing consulting agency that helps B2B tech companies with high ACV and long sales cycles el...

1 Feb 202450min

124. Cedric Notz, CEO & Founder, Float - What is Revenue Based Funding and why its a good alternative to traditional funding?

124. Cedric Notz, CEO & Founder, Float - What is Revenue Based Funding and why its a good alternative to traditional funding?

In this episode, we speak with Cedric Notz, CEO & Founder of Float, a Capital-as-a-Service, that offers non-dilutive growth funding to European SaaS and other subscription businesses. They have 100m E...

30 Jan 202444min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
svd-tech-brief
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-dagen-med-di
lastbilspodden
fill-or-kill
rss-inga-dumma-fragor-om-pengar
tabberaset
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rikatillsammans-om-privatekonomi-rikedom-i-livet
montrosepodden