87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

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115. Wes Bush, CEO, ProductLed.com - Here is why you struggle when adding a PLG motion to your current strategy?

115. Wes Bush, CEO, ProductLed.com - Here is why you struggle when adding a PLG motion to your current strategy?

In this episode, we speak with Wes Bush, CEO, ProductLed.com, the PLG agency behind the ProductLed System™ which has generated more than $1B in self-serve revenue for their B2B SaaS clients. We talked...

11 Dec 202349min

114. Mick Weijers, Director Customer Success, Channext - How should you compensate your CSMs?

114. Mick Weijers, Director Customer Success, Channext - How should you compensate your CSMs?

In this episode, we speak with Mick Weijers, Director Customer Success, Channext, the partner marketing engagement platform that scales and measures through-partner marketing and partner engagement. W...

5 Dec 202339min

113. Marcus Wennmo, CEO, Eletive - Outbound Sales still works when done right!

113. Marcus Wennmo, CEO, Eletive - Outbound Sales still works when done right!

In this episode, we speak with Marcus Wennmo, CEO, Eletive, the fast-growing People Success platform that allows companies to measure and increase engagement and performance in their organisation. We ...

28 Nov 202346min

112. Remco de Vries, VP Revenue Marketing, Gainsight - How to create an engaging Customer Community!

112. Remco de Vries, VP Revenue Marketing, Gainsight - How to create an engaging Customer Community!

In this episode, we speak with Remco de Vries, VP Revenue Marketing, Gainsight, the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR o...

21 Nov 202352min

111. Heta Pirttijärvi, VP Product, Sievo - How to build product together with your customer!

111. Heta Pirttijärvi, VP Product, Sievo - How to build product together with your customer!

In this episode, we speak with Heta Pirttijärvi, VP Product, Sievo, the SaaS procurement analytics solutions which include: Spend Analysis, Savings Lifecycle, Contract Analytics, Materials Forecasting...

16 Nov 202335min

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!

In this episode, we speak with Ashley Herbert Popa, Global Director of Product Marketing, Tellent, the Talent Management Suite, that enables People teams to improve the full employee lifecycle with a ...

14 Nov 202355min

109. David Heinemeier Hansson, CTO, 37signals - Is it time to leave the cloud?

109. David Heinemeier Hansson, CTO, 37signals - Is it time to leave the cloud?

In this episode, we speak with David Heinemeier Hansson, CTO, 37signals, who built Basecamp, Hey, and created Ruby on Rails! We talked with David about his decision to leave the cloud. Yes, you read t...

8 Nov 20231h 2min

108. Evelien Sanders, Global Director Customer Success, GoodHabitz - Revenue Org = Marketing + Sales + Customer Success

108. Evelien Sanders, Global Director Customer Success, GoodHabitz - Revenue Org = Marketing + Sales + Customer Success

In this episode, we speak with Evelien Sanders, Global Director Customer Success, GoodHabitz, the learning platform used by companies worldwide to support the personal development of their staff. We t...

17 Okt 202346min

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