159. Gauri Chawla,  SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

159. Gauri Chawla, SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ensuring marketing alignment, and maintaining strong communication. Whether you’re just starting to explore partnerships or looking to enhance your existing programs, this episode offers actionable tips to make partnerships a powerful growth driver for your business.

Key questions we explore in the episode:

  • How can B2B SaaS companies leverage partnerships as a key growth lever?
  • What systematic approach should organizations adopt for successful partnerships?
  • How do trust and alignment with company strategy impact partner relationships?
  • What role does enablement play in ensuring partner success?
  • How can co-selling strategies enhance the effectiveness of partnerships?

Join us as we unpack the secrets to thriving partner ecosystems and learn how to navigate the complex landscape of B2B partnerships for long-term success.

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115. Wes Bush, CEO, ProductLed.com - Here is why you struggle when adding a PLG motion to your current strategy?

115. Wes Bush, CEO, ProductLed.com - Here is why you struggle when adding a PLG motion to your current strategy?

In this episode, we speak with Wes Bush, CEO, ProductLed.com, the PLG agency behind the ProductLed System™ which has generated more than $1B in self-serve revenue for their B2B SaaS clients. We talked...

11 Dec 202349min

114. Mick Weijers, Director Customer Success, Channext - How should you compensate your CSMs?

114. Mick Weijers, Director Customer Success, Channext - How should you compensate your CSMs?

In this episode, we speak with Mick Weijers, Director Customer Success, Channext, the partner marketing engagement platform that scales and measures through-partner marketing and partner engagement. W...

5 Dec 202339min

113. Marcus Wennmo, CEO, Eletive - Outbound Sales still works when done right!

113. Marcus Wennmo, CEO, Eletive - Outbound Sales still works when done right!

In this episode, we speak with Marcus Wennmo, CEO, Eletive, the fast-growing People Success platform that allows companies to measure and increase engagement and performance in their organisation. We ...

28 Nov 202346min

112. Remco de Vries, VP Revenue Marketing, Gainsight - How to create an engaging Customer Community!

112. Remco de Vries, VP Revenue Marketing, Gainsight - How to create an engaging Customer Community!

In this episode, we speak with Remco de Vries, VP Revenue Marketing, Gainsight, the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR o...

21 Nov 202352min

111. Heta Pirttijärvi, VP Product, Sievo - How to build product together with your customer!

111. Heta Pirttijärvi, VP Product, Sievo - How to build product together with your customer!

In this episode, we speak with Heta Pirttijärvi, VP Product, Sievo, the SaaS procurement analytics solutions which include: Spend Analysis, Savings Lifecycle, Contract Analytics, Materials Forecasting...

16 Nov 202335min

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!

In this episode, we speak with Ashley Herbert Popa, Global Director of Product Marketing, Tellent, the Talent Management Suite, that enables People teams to improve the full employee lifecycle with a ...

14 Nov 202355min

109. David Heinemeier Hansson, CTO, 37signals - Is it time to leave the cloud?

109. David Heinemeier Hansson, CTO, 37signals - Is it time to leave the cloud?

In this episode, we speak with David Heinemeier Hansson, CTO, 37signals, who built Basecamp, Hey, and created Ruby on Rails! We talked with David about his decision to leave the cloud. Yes, you read t...

8 Nov 20231h 2min

108. Evelien Sanders, Global Director Customer Success, GoodHabitz - Revenue Org = Marketing + Sales + Customer Success

108. Evelien Sanders, Global Director Customer Success, GoodHabitz - Revenue Org = Marketing + Sales + Customer Success

In this episode, we speak with Evelien Sanders, Global Director Customer Success, GoodHabitz, the learning platform used by companies worldwide to support the personal development of their staff. We t...

17 Okt 202346min

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