4B with Margit #9: What Exactly Is Growth Hacking?

• The origins of growth hacking [1:20]
• Brand building vs. growth hacking? [13:58]
• Where does growth fit into the organization? [31:06]
• The cold start problem: growth hacking from 0 to 1 [36:47]
• What can't be measured? [47:53]
• How do you test and validate new channels? [51:38]
• Do growth hacks always work, or at some point does it come down to product? [54:55]
• How do you allocate budget? [1:00:27]

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