My First 16: Launching a New Category with Modern Treasury's Dimitri Dadiomov
a16z Live12 Dec 2023

My First 16: Launching a New Category with Modern Treasury's Dimitri Dadiomov

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding.

0:00 - 1:20 Intro

1:20 - 8:55 The founding of Modern Treasury

8:55 - 15:28 First customers

15:28 - 20:07 Building trust

20:07 - 32:00 Creating a category

32:00 - 35:28 Advice for founders/Outro

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