Blake Emal - How to convert people browsing your website into people buying your product!

👉🏼 About the Guest:

Blake Emal is the CEO and founder behind Pagetear. He is the 10-year marketer behind Marketing Monday and has been an SEO Specialist, agency manager, marketing leader at a $10B tech co, and ex-CMO of Copy.ai.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one, as well as running Founder Gigs, a resource to discover flexible gigs while building your dream business.

👉🏼 Sponsor Corner:

Shoutout to Acquire.com for sponsoring The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

This episode is brought to you by Sunset. They handle all the legal, tax, and operational burdens when shutting down — making sure founders and investors avoid penalties, reduce liabilities, and immediately move on to what's next. If you're interested in learning more, visit sunsethq.com to meet with a representative for their team. And make sure to mention the Undefeated Underdogs Podcast to get $2K off of your dissolution.

👉🏼 Description:

Listen in as Sharath and Blake discuss how to convert your landing page visitors into buyers, the art of landing pages, how to blend AI and design, and more!

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 01:00: Shoutout to Acquire.com and Sunset
• 04:18: Introduction to Blake Emal - landing page whiz and CEO and founder behind Pagetear!
• 05:38: How SaaS landing pages have evolved
• 08:13: How to differentiate yourself in landing page design
• 14:21: How websites can use AI for better copy and design
• 17:21: How to bring the human touch to copywriting
• 21:00: How to make the best first impression with your landing page
• 25:19: The best landing page triggers to purchase for a customer
• 29:04: How to balance SEO and emotional writing on your landing page
• 31:46: Blake's secret tips to improve landing page conversions
• 34:05: How to organize your landing page to increase conversions
• 40:13: What Blake is going to recommend to his next client
• 45:33: How Blake balances being a founder with being a copywriter
• 51:11: What is working for people trying to build their personal brands on social media?
• 58:55: The next iteration for growing on social media
• 59:43: If Blake started Pagetear again, what would he change?
• 1:02:30: Outro and closing thoughts

👉🏼 Resources:

• Link to Acquire.com: https://try.acquire.com/sharath/
• Link to Sunset: https://www.sunsethq.com

👉🏼 Where to find Blake:

• Website: https://blakeemal.com/
• Pagetear: https://pagetear.com/
• Twitter: https://twitter.com/heyblake
• Linkedin: https://www.linkedin.com/in/uxblake

👉🏼 Where to find Sharath:

• Twitter: https://twitter.com/5harath
• YouTube: https://www.youtube.com/@5harath
• Website: https://5harath.com/
• Newsletter: https://5harath.substack.com/
• Founder Gigs: https://foundergigs.com/