S07 E05: Alison Bringé, Chief Marketing Officer at Launchmetrics

S07 E05: Alison Bringé, Chief Marketing Officer at Launchmetrics

On this episode, Scott Kerr talks with Alison Bringé, chief marketing officer at Launchmetrics, a brand performance platform for fashion, luxury, and beauty companies. Alison discusses how its proprietary Media Impact Value algorithm helps brands measure the impact of their marketing activities, why live fashion shows still have a strong influence on brand performance, what marketers should know about working with today's influencers, and KOL and KOC trends in China. She also talks about measuring brand impact in the metaverse and how digitalization of high-touch experiences via AR, video game skins and NFTs have impacted omnichannel strategies. Plus: Why fashion brands are "data obsessed" but fall short with analysis capabilities. Featuring: Alison Bringé, Chief Marketing Officer at Launchmetrics (launchmetrics.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Don't forget to subscribe, rate, and review!

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S18 E07: Victor Muller, Founder and CEO of Spyker Cars

S18 E07: Victor Muller, Founder and CEO of Spyker Cars

Spyker is one of the most intriguing names in the collector car world: a Dutch marque with roots dating to 1880, revived for the modern era and defined by aviation-inspired design, hand-built craftsma...

15 Sep 36min

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

While the rest of America's homebuyers are stuck waiting out high rates, the ultra-wealthy are on a buying spree. As demand concentrates around truly distinctive properties, expertise in positioning a...

8 Sep 32min

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

Swiss watchmaking’s most compelling momentum may be coming from its independents. These small maisons pairing centuries of technical discipline with remarkably personal creative vision. One Swiss luxu...

25 Aug 45min

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

Branded residences are one of the most dynamic growth stories in luxury today, bringing together real estate, hospitality, and affluent consumer lifestyles. For Hyatt, branded residences is a strategi...

11 Aug 31min

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Eva Chow has been dubbed the "culture queen of Los Angeles" by The New York Times. She is a prominent cultural figure and Korean-American entrepreneur whose career spans fashion designer, restaurateur...

4 Aug 31min

S18 E03: Lisa Bauer, President and CEO at Starboard

S18 E03: Lisa Bauer, President and CEO at Starboard

Cruise ships have become some of the most dynamic luxury retail environments in the world, and Starboard is the biggest player in the cruise retail business. Starboard's president and CEO Lisa Bauer s...

28 Juli 30min

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

Scott Kerr is joined by Francesco Galli Zugaro, founder and CEO of Aqua Expeditions, an ultra-luxury small‑ship cruise operator specializing in taking UHNW travelers on immersive expeditions to some o...

7 Juli 30min

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

Scott Kerr sits down with Kresten Bjørn Krab-Bjerre, creative director at Bang & Olufsen, the Danish luxury audio company renowned for its synthesis of minimalist Scandinavian design with high-end spe...

30 Juni 30min

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