201: Lee Salz: How Do I Sell Different!?

Lee Salz is CEO of Sales Architects, business consultant and an expert in sales differentiation. When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to him. He is the bestselling, award-winning author of six books, including Sales Differentiation. His sixth booked is entitled Sell Different!, which presents all-new sales differentiation strategies to outsmart, outmaneuver, and outsell the competition. In this podcast and vodcast for sales managers, Audrey, Lee and Lee discuss: ·-How to identify your unique differentiators ·-Analysis of touchpoints you have with prospects and current clients -How sales managers can break out of a mindset rut and drive themselves and their team to better performance -Why Lee hates the word "closing" “Salespeople are so heavily focused on trying to differentiate what they sell that they forget they also have an opportunity to stand out from the competition." –Lee Salz Build Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Lee Salz www.SellDifferentBook.com http://www.SalesArchitects.com LinkedIn: https://www.linkedin.com/in/leesalz/ Facebook: https://www.facebook.com/LeeBSalz/ Twitter: @salesarchitects Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices