228: Kevin Maney: AI: Creating and selling new business categories

Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA). His critically-acclaimed book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, introduced business to the idea of category design and has sold more than 150,000 copies worldwide. As a founding partner of CDA, Maney has helped leadership teams at hundreds of companies all over the world focus their strategic thinking through category design. Maney has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, CNN and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor and reporter at USA Today. In this podcast for managers, Audrey, Lee and Kevin discuss: · The latest new business categories that are hot for 2023 · The role of artificial intelligence/AI and how it can help define your category · Why AI is the new electricity of creating new categories of products and services · Class category design and how it defines what the new problem is that you are trying to solve "The #1 mistake managers make is they don't clearly define the problem that their product solves and why it matters to the target persona.”– Kevin Maney Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales. Connect with Kevin Maney categorydesignadvisors.com https://www.linkedin.com/in/kevinmaney/ Connect with Manage Smarter Hosts · Website: ManageSmarter.com · LinkedIn: Audrey Strong · LinkedIn: C. Lee Smith Connect with SalesFuel · Website: http://salesfuel.com/ · Twitter: @SalesFuel · Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices