Ep. 43: Using SEO-driven blog posts to rank for your institution’s values

What information do you hope a student finds when they search for “why do faculty relationships matter?” or “what does success mean?” Toni-Marie Critelli’s blog post at St. John’s University doesn’t hope for the best, she makes sure her institution’s content is ranking as a response. Tune in to this episode to figure out how as a team of two, they manage to produce 10-14 blog posts a month, ranking no. 1 in keywords such as “career mentoring,” “define success,” and “healthy snacks for college students.” Toni’s blog has seen a %1,400 increase in traffic over the past two years, and has created a prime opportunity for cross-campus content collaboration.

Check out The Johnnies Blog: https://www.stjohns.edu/news-media/johnnies-blog

Guest Name: Toni-Marie Critelli, Digital Content Producer/Writer, St. John’s University

Guest Social: https://www.linkedin.com/in/toni-critelli-digital-content-producer-new-york-city/

Guest Bio: Toni’s journey in digital marketing started with a simple passion for building meaningful communities. Over the past six years, that passion has grown into a career she truly loves. She’s worked in different digital media roles, from full-time to freelance, and has gained experience in everything from creative writing and brand development to social media management, Search Engine Optimization (SEO), and public relations (PR).

Now, as a content producer and blog manager at St. John’s University, she gets to combine all of these skills in one place, making an impact on the university’s community today and in the future.

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