Ep #034: Cannabis Brands & Consumer Behavior
Branding Bud Live30 Juni 2023

Ep #034: Cannabis Brands & Consumer Behavior

Do cannabis brands play a role in shaping consumer behavior and preferences – or is it the other way around? Gain valuable insights as Branding Bud Live co-hosts, David Paleschuck and Adriana Hemans, along with their guest, Michael Rosenfeld, Sr. Client Partner at Weedmaps discuss the power of branding, the impact of packaging, and the ability to leverage data to influence consumer choices.

From understanding the evolving demographics and psychographics of cannabis consumers to exploring the impact of cultural trends and product innovation, we'll dive deep into the factors that influence consumer choices. In this thought-provoking episode, we'll discuss the motivations, preferences, and aspirations of cannabis consumers, shedding light on what they truly want in a cannabis brand.


Branding Bud Live | 100% THC | 0%WTF

Find cannabis’s best-kept secret at ⁠⁠⁠⁠⁠⁠⁠www.brandingbud.com⁠⁠⁠⁠

#cannabis #consumers #packaging #product #brand #branding #brandingbud #brandingbudlive

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Avsnitt(53)

Ep #053: 2023 Year in Review

Ep #053: 2023 Year in Review

Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans along with their guest, Kieve Huffman, CEO of Engager Global and PLANT Entrepreneurial Institute for a deep dive into the highs and ...

22 Dec 202345min

Ep #052: Cannabis and E-Commerce

Ep #052: Cannabis and E-Commerce

Listen in as we navigate the complex landscape where the cannabis industry intersects with the challenges of online commerce, navigating the maze of legal regulations that pose hurdles in marketing ca...

15 Dec 202346min

Ep #051: Cannabis and Online Marketing

Ep #051: Cannabis and Online Marketing

In a market where regulations often pose significant challenges, understanding the nuances of online marketing isn't just advantageous; it's crucial. From demystifying compliance hurdles to capitalizi...

8 Dec 202347min

Ep #050: Cannabis and Consistency

Ep #050: Cannabis and Consistency

The power of a brand is its ability to consistently deliver on a promise. But when it comes to crafting a cannabis brand, navigating the fragmented legal market is a challenge. Join Branding Bud Live ...

1 Dec 202345min

Ep #049: Cannabis and Employment

Ep #049: Cannabis and Employment

Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as we explore the complexities surrounding working within the cannabis industry and the challenges individuals may encounter while s...

1 Dec 202346min

Ep #048: Cannabis and the Race to the Bottom

Ep #048: Cannabis and the Race to the Bottom

Join Branding Bud Live co-hosts David Paleschuck and Adriana Hemans as they unravel the complexities of an industry teetering on the brink of implosion with mounting pressures, including fierce compet...

10 Nov 202343min

Ep #047: Cannabis and Activism

Ep #047: Cannabis and Activism

What is cannabis activism, and how can we take part in it? From advocating for social justice, promoting access to medical treatment, challenging stigma and misconceptions, or pushing for legislative ...

3 Nov 202344min

Ep #046: Cannabis and Craft Beverages

Ep #046: Cannabis and Craft Beverages

This week, we’ll be exploring the latest developments in cannabis-infused craft beverages. From examining the latest trends to uncovering the unique flavor profiles, sensory experiences, and infusion ...

27 Okt 202347min

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