Profitable Farmer30 Jan 2023

# 112 - Back yourself – the Farm Tender story

There are some genuinely impressive Australian stories of entrepreneurial success in our industry — true, unsung, modern examples of courage, initiative, determination and pioneering.

For me, Dwain Duxson and the Farm Tender story is one of those.

Founded in March 2012, Farm Tender is Australia’s pre-eminent online buying and selling marketplace for farmers and associated agricultural companies, facilitating sales of grain, hay, farm machinery and agricultural equipment.

With over 62,000 farming members, Farm Tender transacted sales of over 100 million in the 2022 calendar year, providing a valuable, efficient, dependable service to our industry.

Success like this doesn’t come easy. Achievement of this sort follows countless mistakes, multiple failures, immense effort and sheer determination.

From humble farm beginnings to real momentum in the online, two-sided marketplace space, Dwain and his team offer us inspiration as to what is possible when as business leaders, we see a small opportunity, commit completely and then determine personally to succeed no matter what.

My key takeaways from my time with Dwain:

back yourself on your ideas – perhaps playing it safe ‘isn’t it’
be willing to try, and fail, on multiple ideas until you find the one that will thrive
genuinely care for your people and look for the one-percenters that will support your culture
invest intently in your network, actively nurture relationships and build trust with people
be passionate about what you do, and be determined to stay the course.

For more information about Farm Tender and DelayPay CLICK HERE.

To register for Farm Tenders annual conference, ‘The Business of Farming’ in Bendigo on Friday 3rd, March, CLICK HERE.

Congratulations, Dwain, on all you have achieved. Well done on the service you provide to our industry and the genuine, high-quality way you deliver it.

Your story is one worthy of sharing – I just hope we have done it justice.

Hutch & the Farm Owners Academy Team

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