The Steve Harvey Morning Show22 Jan 2025

Building Your Brand: "Queen of Air Fryers" provides marketing tips and recipes that launched her career.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder.

As a busy mom of 8 kids, Cathy Yoder needed a way to put food on the table fast ... several times a day. This reluctant cook learned how to use an air fryer to make real food, real fast. Today, she's widely regarded as “The Air Fryer Queen” with over 741,000 YouTube subscribers, 6 million video views, and 35,000 cookbooks sold, having turned her aversion to cooking into a thriving online empire inspiring home cooks everywhere to use this versatile appliance for quick, healthy and more cost effective meals. Ironically, Cathy's reluctance to cook was an essential ingredient for building her business, which helps people just like her feel more confident in the kitchen. She has shown millions that air fryers can do much more than reheat leftovers! to prove that air fryers could do more than reheat frozen foods and leftovers. So, she documented the journey on YouTube. Now, just a couple of years later, her channel draws thousands of daily visitors, attracts sponsors, and nets significant affiliate revenue.

More importantly, she empowers people to dust off their air fryers and start using them to make simple, delicious meals in minutes.

In her own words:

True Story. I don't like to cook. But as a busy mom of 8 kids, I needed a way to put food on the table fast--several times a day.

I tried meal prep, delivery services, eating out (not good), and more. Nothing worked. Meal prep required too much time in the kitchen. And the other options were too pricey for my deal-seeking nature.

That's when I started experimenting with an air fryer. (I may not like cooking, but I enjoy learning new technology.) Soon, I discovered I could make simple, delicious, and mostly nutritious meals in minutes. When my kids ate those first dinners without complaining, I had an "aha moment" that dramatically changed how I cook and the trajectory of my business.

In 2020, with a house full of family members STILL needing to eat, I used my phone to record videos of the food I cooked in the air fryer. The kids tried and rated each recipe. Some even pitched in to help chop, mix, and measure. I posted the videos and recipes on YouTube, and here we are.

I now have a family full of air fryer enthusiasts. The recipe portion of Fabulessly Frugal (my original business) has grown so much that we are spinning the cooking content into a site called Empowered Cooks. Pine & Pepper is a physical product line of cooking accessories launched earlier this year.

Ironically, my reluctance to cook was an essential ingredient for building this thriving culinary business that helps people (like me) feel more confident in the kitchen.

#STRAW

#BEST

#SHMS

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Upptäck Premium

Prova 14 dagar kostnadsfritt

Skaffa Premium

Avsnitt(3914)

FULL SHOW_ Happy Thanksgiving, Strawberry Letter_ I Married A Groupie - 11.27.25

27 Nov 20251h 32min

FULL SHOW: Thanksgiving With Cousin Benji, Strawberry Letter: We Got A Big Problem, Sis - 11.26.25

The Steve Harvey Morning Show for Wednesday, November 26th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Bring My Breast Back" | Ask The CLO | Butterball Thanksgiving Hotline | Would You Rather | Steve Harvey's Voicemail | Nephew Tommy's Prank - "Thanksgiving With Cousin Benji" | Strawberry Letter - "We Got A Big Problem, Sis" Parts 1-2 | Thanksgiving Hosting Mistakes | Thanksgiving Items You Can't Take On A Plane | Handyman Service | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

26 Nov 20251h 30min

Follow Your Passion: Former USC track star, turned education attorney and now filmmaker, discusses new “Love the Skin You’re In”

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Sauda Johnson McNeal. To highlight Sauda Johnson McNeal’s journey from a successful law career to filmmaking. To discuss her new film “Love the Skin You’re In”, its themes, production process, and personal significance. To inspire entrepreneurs and creatives to pursue their passions while balancing purpose and practicality. Key Takeaways Career Transition & Dual Roles Sauda started as an actor, realized the instability, and pursued law for financial security. Maintains dual careers: education attorney and filmmaker, blending purpose (helping youth) and passion (storytelling). Film Details Title: Love the Skin You’re In. Themes: Self-love, family healing, caretaking, and African-American experiences. Cast includes Wendy Raquel Robinson, Marla Gibbs, and Oba Babatundé. Release: Limited theatrical run (Dec 17–23 in North Hollywood), streaming planned for February 2026 (Black History Month). Production Challenges Unexpected permit issues caused shutdowns. Tight 4-week shooting schedule due to budget constraints. Importance of leveraging relationships and calling in favors for casting and resources. Personal Connection Story inspired by Sauda’s own struggles with self-worth during college. Emphasizes therapy, faith, and support systems in overcoming self-doubt. Entrepreneurial Insight First project was self-financed; future plans include raising private equity for films. Goal: Maintain creative control while expanding opportunities for others. Impact & Audience Takeaway Encourages self-acceptance and repairing family relationships. Resonates with men on fatherhood and emotional presence. Highlights the underappreciated role of caretakers. Notable Quotes On purpose and passion:“My purpose is to help young people. My passion is this filmmaking business.” On self-love:“Love the skin you’re in is about total self-acceptance regardless of where you are on your journey.” On overcoming fear:“Film is unpredictable… I said, okay, the other fears—do it anyway.” On family relationships:“We are not promised tomorrow… Fix these family relationships if they’re possible to be fixed.” On entrepreneurial mindset:“I absolutely would like to use other people’s money… but keep creative control.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

25 Nov 202532min

FULL SHOW: The Pastors, Sista O'Dell, Strawberry Letter: My Cousin Owns The Carwash - 11.24.25

24 Nov 20251h 32min

FULL SHOW: Prepping For Thanksgiving, Strawberry Letter: My Marriage Or My Pleasure - 11.21.25

21 Nov 20251h 32min

FULL SHOW: Off-Limits Thanksgiving Topics, Strawberry Letter: My Success Is Intimidating - 11.20.25

20 Nov 20251h 32min

FULL SHOW: One Has To Go, Strawberry Letter: When I Look, I Find - 11.19.25

19 Nov 20251h 32min

FULL SHOW: Thanksgiving Cost, Eddie Murphy, Strawberry Letter: Am I Marrying A Man Or A Child? - 11.18.25

18 Nov 20251h 32min

Allt en och samma app

Lyssna på dina favoritpoddar och ljudböcker på ett och samma ställe.

Noga utvalt innehåll

Njut av handplockade tips som passar din smak – utan ändlöst scrollande.

Fortsätt när du vill

Fortsätt lyssna där du slutade – även offline.

Premium

99 kr/ månad

Tillgång till alla Premium-poddar
Reklamfritt premium-innehåll
Avsluta när du vill

Prova 14 dagar gratis

Premium

129 kr/ månad

Tillgång till alla Premium-poddar
Reklamfritt premium-innehåll
Avsluta när du vill
Ett extra konto

Prova 14 dagar gratis

Populärt inom Komedi

Berättelserna och rösterna du älskar att lyssna på

Obegränsad lyssning på alla dina favoritpoddar och ljudböcker

Upptäck Premium