386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

Melisa Vong returns to the Foundr Podcast with her business partner Bryce Alderson to discuss Orphic Nutrition. Bryce is a former professional soccer player, and Melisa is a serial entrepreneur and cofounder of 2 multi-million dollar ecommerce brands. Four years ago, a catch-up over coffee led to the idea of building a nutrition business together. Using Bryce’s knowledge in sports nutrition and Melisa’s Amazon experience with her first company, Namskara, they identified complementary skills that could be successful. Fast forward 3 years later, and they built Orphic Nutrition into a multi-million dollar supplement brand on Amazon and exited the company in December of 2020. Listen to Nathan chat with Melisa and Bryce about: Bryce’s transition from being a pro athlete to business owner The similarities of sport and business How they reconnected and started Orphic Nutrition Using the location feature on Instagram to find microinfluencers The importance of finding a cofounder you can rely on Mistakes and strategies navigating selling on Amazon The journey of exiting the company and finalizing the sale What’s next for the duo and much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

654: The Hoodie That SAVED Their Business ($5M in 2 Years) | Boys Lie

Tori Robinson and Leah O'Malley launched Boys Lie as a cosmetics brand with 16+ SKUs and generated $250,000 in revenue in year one—against $250,000 in debt. But they discovered customers only wanted...

23 Apr 56min

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

653: (Solo) Why Community Is the Most Undervalued Asset in E-Commerce Right Now

Most e-commerce founders treat influencer marketing and community like two separate strategies — two separate budgets, two separate teams. But that split is exactly why so many brands hit a ceiling th...

20 Apr 8min

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

652: IM8 Founder: What It REALLY Takes to Build a $200M Supplement Brand

Danny Yeung went from selling baseball cards at age 12 to scaling Ubuy-Ibuy to nearly a million a month in revenue in just six months before Groupon acquired it in 2010. Then during Covid, he launch...

16 Apr 1h 2min

651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

651: From 7 Years In Recruitment To $60K In 6 Months Selling Mouth Tape

Michael Forshaw read a book, taped his mouth shut every night for a year, and then built a business out of it — launching Breath Sleep Tape from idea to live store in just ten weeks. A recruiter by...

15 Apr 30min

650: The Lie About Social Media Growth (And What Actually Works in 2026)

650: The Lie About Social Media Growth (And What Actually Works in 2026)

Most founders are still treating social media as a vanity channel — a place for likes, views, and followers. And here's the tough truth: if your social media isn't converting into customers, subscribe...

13 Apr 10min

649: We Had 3 Weeks Left… This Saved My $35M/Year Company

649: We Had 3 Weeks Left… This Saved My $35M/Year Company

Christina Stembel built Farmgirl Flowers into a $55 million bootstrapped business by 2021, betting on simplicity, direct-to-consumer, and zero VC money. Then as Covid vaccines became widely availabl...

9 Apr 52min

648: (Solo) Why the Best Brands Create Moments, Not Just Products

648: (Solo) Why the Best Brands Create Moments, Not Just Products

The brands that win don't just deliver products. They create moments. And once you see this pattern, you start noticing it everywhere. I recently came across a concept from one of our course instru...

6 Apr 7min

647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha

647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha

Noura Sakkijha is a third generation jeweler who realized the entire fine jewelry industry was fundamentally broken—built on the outdated idea that men buy diamonds for women, not that women buy the d...

2 Apr 48min

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