386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

Melisa Vong returns to the Foundr Podcast with her business partner Bryce Alderson to discuss Orphic Nutrition. Bryce is a former professional soccer player, and Melisa is a serial entrepreneur and cofounder of 2 multi-million dollar ecommerce brands. Four years ago, a catch-up over coffee led to the idea of building a nutrition business together. Using Bryce’s knowledge in sports nutrition and Melisa’s Amazon experience with her first company, Namskara, they identified complementary skills that could be successful. Fast forward 3 years later, and they built Orphic Nutrition into a multi-million dollar supplement brand on Amazon and exited the company in December of 2020. Listen to Nathan chat with Melisa and Bryce about: Bryce’s transition from being a pro athlete to business owner The similarities of sport and business How they reconnected and started Orphic Nutrition Using the location feature on Instagram to find microinfluencers The importance of finding a cofounder you can rely on Mistakes and strategies navigating selling on Amazon The journey of exiting the company and finalizing the sale What’s next for the duo and much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]

549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]

In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design ...

31 Jan 202557min

548: He Made $20M in a Year Selling Supplements | Caleb Marshall [VIDEO]

548: He Made $20M in a Year Selling Supplements | Caleb Marshall [VIDEO]

In this episode, Caleb Marshall, founder of Tropeaka, opens up about his journey from battling chronic fatigue to building a global health brand. After discovering the life-changing benefits of qualit...

24 Jan 202554min

547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering

547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber (Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin...

17 Jan 202548min

546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire

546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire

We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving...

10 Jan 202553min

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire

Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. No...

3 Jan 202539min

544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]

544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]

In 2024, we had our most raw, insightful and relevant conversations with founders to date. To cap off the year, we've compiled their most impactful lessons, stories, and business advice into a final e...

27 Dec 202450min

543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]

543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]

In this episode, Codie Sanchez, founder of Contrarian Thinking, reveals how she built a media company that inspires millions to think differently about wealth. Codie shares her journey from journalist...

20 Dec 20241h 2min

542:  In Retrospect - How I Built Dropbox Into a $12B Unicorn | Drew Houston

542: In Retrospect - How I Built Dropbox Into a $12B Unicorn | Drew Houston

By now, the story is legend. When Drew Houston boarded a bus from Boston to New York and discovered that he had—yet again—forgotten to bring his thumb drive, he was frustrated. So frustrated that he...

13 Dec 202435min

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