The business of green coffee
5THWAVE - The Business of Coffee and Hospitality19 Nov 2020

The business of green coffee

Jeffrey Young is joined by green coffee providers to better understand the business of green coffee. We'll explore how a coffee bean gets from a farm into our daily cup, why Brazil is able to produce coffee at a profit while other countries struggle, and how we're going to maintain customer choice given that farming isn't sustainable for many.

Stephen Hurst, founder of Mercanta discusses the impact of Covid and the challenges of scaling specialty coffee to bring benefit to more farmers.

Pablo Garcia, Chief Operations Officer for Neumann Gruppe gives us an update on today’s green coffee market and his views on what drives coffee commodity pricing.

Ricardo Pereira, Chief Operating Officer for Ally Coffee details how Brazilian coffee producers manage to financially sustain themselves in today’s environment of low prices.

Credits music: "Great Outdoors" by Richard James for the Coffee Music Project.

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

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