Tai Verdes TikTok-ed his way to a breakout hit
Switched on Pop14 Dec 2021

Tai Verdes TikTok-ed his way to a breakout hit

Whether you’re a TikTok fanatic, or the app’s K-hole-inducing stream of content has forced you to delete it from your phone, its influence on music is undeniable. In 2020 the platform bragged that over 70 artists on the platform signed with major labels. TikTok’s success was linked to pandemic-related stay-at-home orders -- people were stuck at home and musicians couldn’t tour. And while trending dances and songs on TikTok may turn over weekly, with a billion monthly users, the social media platform has industry power. In 2021, Billboard’s Hot 100 was overflowing with TikTok hits -- over 175 according to the company -- more than twice that of last year. While major artists like J Balvin and Taylor Swift use the platform, TikTok’s algorithm is surprisingly good at exposing aspiring artists. Take Tai Verdes for example. While working his day job at the Verizon store. Ty set his mind on using TikTok to launch his musical career. When he released a video singing his song “Stuck In The Middle” in his Prius, millions saw him for the first time. Tai’s music has since been heard at Lollapalooza and on Top 40 radio. But like so many overnight successes, he built it up over years of practice and creative releases. If you want to know how social media has fundamentally changed music, you need to hear Tai’s Verdes tell his story to Switched On Pop’s Charlie Harding. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Avsnitt(525)

Doja Cat is the new Janet

Doja Cat is the new Janet

This summer, one singular artist could be heard everywhere from the new Cardi B album to the TikTok charts: Janet Jackson. The incomparable Queen of Pop has had her fingerprints all over pop music for...

30 Sep 202535min

Stockholm syndrome: Why we can't resist Swedish pop (ft. Zara Larsson)

Stockholm syndrome: Why we can't resist Swedish pop (ft. Zara Larsson)

How does a country of 10 million people dominate the global pop charts? From ABBA's Eurovision breakthrough to Max Martin's methodical hit-making, Sweden has quietly engineered a kind of musical Stock...

23 Sep 202543min

The music theory behind K Pop Demon Hunters' chart dominance

The music theory behind K Pop Demon Hunters' chart dominance

It's time. Nate and Charlie break down the K Pop Demonhunters soundtrack to uncover the musical secrets behind its unprecedented success. From West Side Story to Gregorian chant, Phrygian modes to ...

17 Sep 202542min

The architecture of the album with Djo (Joe Keery live at NYU)

The architecture of the album with Djo (Joe Keery live at NYU)

Halfway through the opening track of Joe Keery's The Crux, a line emerges that sounds like casual conversation: "My dog is at my house again, but I live somewhere else." The song refuses to settle int...

15 Sep 202555min

Finneas and Ashe want you to start a band

Finneas and Ashe want you to start a band

Everyone should be in a band at some point—and Finneas and Ashe prove why. The Grammy-winning producer and rising singer-songwriter discuss how their friendship evolved into The Favors, a new band deb...

9 Sep 202552min

Fleetwood Mac's Missing Link Album Returns After 50 Years

Fleetwood Mac's Missing Link Album Returns After 50 Years

Fleetwood Mac has had a phenomenal resurgence in recent years, from TikTok viral fame to Broadway plays and streaming TV series inspired by the band. Their growing fandom among a new generation has cr...

2 Sep 202554min

The classical rebel who infiltrated pop music

The classical rebel who infiltrated pop music

You've heard those shimmering disco strings in Miley Cyrus's "Flowers," the cinematic arrangements on Phoebe Bridgers' Punisher, and the orchestral flourishes across Taylor Swift's catalog, but you pr...

26 Aug 202551min

All roads lead to Pharrell: Tyler, Clipse, and Cardi

All roads lead to Pharrell: Tyler, Clipse, and Cardi

The conversation around the new music this summer has been a dour one. Some of the biggest songs in the country right now are downtempo stomp-clap anthems and wistful Cranberries pastiche. Even on thi...

19 Aug 202552min

Populärt inom Nöje

mellan-himmel-och-jord-med-jlc
filip-fredrik-svarar
mardromsgasten
badfluence
dialogiskt
chilla-med-de-vet-du
mannen-utan-spar
fem-i-topp
schulman-show
rss-p3-musikdokumentar
gott-snack-med-fredrik-soderholm
skandal
hemma-hos-strage
rss-rockpodden
karatefylla
sexet
podme-bio-4
vardagsmysterier
rss-bl-metal-podcast
nordmark-pod