Episode 2: It's About Values

Episode 2: It's About Values

At Trader Joe's, values aren't just great deals on great products. They're also the values we live by, every day in every neighborhood store. We'll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Panel, where decisions are being made about what products to put on Trader Joe's shelves. Then, Joe himself (yes, there is a Trader Joe) helps explain how it all began… including why we wear those oh-so-stylish Hawaiian shirts.

Episode 2 Transcript (PDF)

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Avsnitt(139)

Episode 114: Mapping One Neighborhood Trader Joe's, With A List

Episode 114: Mapping One Neighborhood Trader Joe's, With A List

You've heard us say it time and time again – every Trader Joe's is as unique as the neighborhood in which it lives. And every customer in every Trader Joe's walks in with a unique list of their "must-...

26 Okt 22min

Episode 113: Trader Joe's Goes Viral

Episode 113: Trader Joe's Goes Viral

The internet is a vast and unpredictable place. One piece of predictability we've discovered is the ability to find fun and interesting ways to use Trader Joe's products in all kinds of places. Of cou...

12 Okt 18min

Episode 112: Time for Tacos at Trader Joe's

Episode 112: Time for Tacos at Trader Joe's

Somewhere along the line, Taco Tuesday became a thing. And while we're all about alliteration (apparently), we feel it's important to point out that tacos are delicious every single day of every singl...

21 Sep 20min

Episode 111: Can't Help Falling for this Trader Joe's Shopping List

Episode 111: Can't Help Falling for this Trader Joe's Shopping List

It's almost fall, and at Trader Joe's, that's cause for thrills, excitement, and of course, PUMPKIN! This year, we have gourds of new Pumpkin products to share, including Pumpkin Spice Bark, Organic P...

8 Sep 29min

Episode 110: Expect the Unexpected (Cheddar) at Trader Joe's

Episode 110: Expect the Unexpected (Cheddar) at Trader Joe's

At Trader Joe's, our entire business begins with expecting the unexpected. When you spend your days searching for delicious new products and traveling the world in search of great values for customers...

17 Aug 28min

Episode 109: Trader Joe's 2026 Store Recipe Contest Winners

Episode 109: Trader Joe's 2026 Store Recipe Contest Winners

Each year, around this time, we reveal the winner of our annual Store Recipe Contest. While most of our contests center customer recipes, this one features recipes directly from the folks who know our...

27 Juli 21min

Trader Joe's Wine Club: Summery Bubbles with Calsecco

Trader Joe's Wine Club: Summery Bubbles with Calsecco

Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this sip-sized segment, we're popping the cans on a new arrival in our wine section, Trader Joe's Ca...

13 Juli 8min

Episode 108: Hey East Pasadena, What's In Your Trader Joe's Shopping Cart

Episode 108: Hey East Pasadena, What's In Your Trader Joe's Shopping Cart

In this episode of Inside Trader Joe's, we're taking you inside our customers' shopping carts to find out what keeps them coming back to Trader Joe's again and again. For this edition of our Customer ...

29 Juni 15min

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