Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators27 Jan 2025

The Power of Brand Alignment with Brandon Coleman, Jr.

The Power of Brand Alignment with Brandon Coleman, Jr.

In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience.

Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Alignment.'

He emphasizes the importance of brand alignment, sharing actionable insights and real-life examples to help entrepreneurs and businesses amplify their potential.

Brandon also delves into maintaining authenticity amidst advancements in AI and technology, the essential role of leadership in brand alignment, and how caring deeply for a client's brand can lead to successful brand strategies.

'Brand On!: The Power of Brand Alignment' by Brandon Coleman, Jr.

Available on Amazon:

https://amzn.to/40mnWBN

Brandon's website: https://www.brandoncolemanjr.com/

#brandstrategy #branding #marketing

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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

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