Inside the Box

The concept of collaboration has taken on a different meaning in the era of social media, and specifically, social media influencers. In that world it's all about favor-swapping. But the original meaning of collaboration, the one that makes it a universally recognized skill for success in business and in life, it means exchanging a mutually beneficial value for two or more participants.

The Covid 19 pandemic has placed extra emphasis on the need and use of "the collab" as small businesses scrambled for ways that would just allow them to keep the lights on. In Calgary, like any big city where the entrepreneurial economic impact is immeasurable, and its spirit even bigger, small businesses began ratcheting up partnerships looking for new ways of getting their product to customers who had been told to stay indoors. Out of the ashes of this came a variety of one-on-one collaborations, but also the concept of collaboration gift boxes.

Calgary's Shauna Vowel, a crystal jewelry artisan herself, decided to be a part of the solution, rather than the problem. She put out the word that she would give of her time, talent and passion, to organize, curate, package, take orders, and deliver boxes featuring hand made gifts by a number of Calgary makers. It was an enormous effort, matched with very encouraging success, not only for recipients of the gift box (released just in time for Mother's Day), but also, of course, for the artists and designers, who had lost their distribution channel.

At the time of this broadcast, June 17, 2020, YYC Collab Box is selling its "Dude Box" days ahead of Father's Day. Details on how to get one for the dude in your life are below.

https://awakenthegems.ca/products/yyc-collab-dude-box

https://www.instagram.com/yyc_collab_box/

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