From Colombia to Estonia: Building a Pelvic Health Startup
FemTech Real Money Talks21 Nov 2024

From Colombia to Estonia: Building a Pelvic Health Startup

In this episode, we speak with Tatiana Chavarriaga, the founder of Evie, an evidence-based Digital Therapeutic App empowering women to take control of their pelvic floor symptoms. Tatiana shares her inspiring journey from Colombia to Estonia, where she became part of a thriving startup ecosystem and launched her second product.

Key Topics Discussed:

  • How did Tatiana, a native of Colombia, find her way to Estonia?
  • Insights into Estonia's startup ecosystem
  • The evolution of Tatiana’s first startup and her decision to build Evie
  • The unique co-founder dynamic: how Tatiana and her male co-founder divide responsibilities
  • How to explain pelvic floor health to male investors
  • Inside the app: who the physiotherapists are, who the target audience is, and what future markets it aims to capture
  • Business model exploration: why the team chose a subscription-based approach
  • Marketing strategies: how Evie plans to navigate social media censorship

Tatiana provides a fresh perspective on addressing a critical yet under-discussed aspect of women's health through technology and innovation.

🎧 Listen to the episode on all major podcast platforms!

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