The Brand Marketing Show29 Jan 2025

How To Choose The Best Email App For Your Ecommerce Store - Part 1

Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that's how you discover new products.

Whereas, when it comes to shopping online, typically you have to be actively searching for that thing.

eCommerce is unlike having a brick and mortar store, where you can somewhat rely on foot traffic going past your shop front and being enticed into your shop as the point of discovery.

In eCommerce, we need to proactively communicate with our audience to get them over to our website. And your email marketing tool can make all the difference between a highly profitable Shopify store vs one with underwhelming results.

But, there are literally hundreds of email marketing applications on the market. So, how do you choose the best email marketing app for an eCommerce business? One that drives those people to your online store AND generates you a great ROI?

The reason I want to talk about this today is because Klaviyo – the email marketing app that I recommend for eCommerce – has recently changed their pricing structure and it's causing all kinds of stress and anxiety. I'm seeing a lot of brand owners make very hasty decisions to shift away to other platforms that appear to be cheaper, but in most cases are very poor matches for their needs.

I see a lot of people making mistakes with this choice, either from poor advice or ignorance about what difference it makes, or thinking that all platforms do the same thing and choosing the cheapest one is a prudent decision.

Your email database is THE biggest asset you own in an ecommerce business. It's the audience that you own and is the vehicle through which you communicate to your customers and prospects.

Choosing well will enable you to grow your business efficiently and effectively, whereas choosing poorly will be a handbrake on your growth and will impact your profitability.

Links mentioned in this episode:

If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

Free 2025 Ecommerce Marketing Playbook: www.catherinelangman.com/playbook

Free Strategy Session: www.productpreneurmarketing.com/lets-talk

https://www.catherinelangman.com/episode-176/

https://www.catherinelangman.com/episode-236/

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore

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