Creating Your Brand on Social Media with Melanie Borden

Creating Your Brand on Social Media with Melanie Borden

Melanie Borden is the Vice President of Marketing at Celebrity Motor Car Company, where she develops and implements all facets of the marketing and advertising strategy—and single-handedly built the in-house advertising agency. She has over 14 years of marketing experience and has spent the majority of her career in the automotive tech industry. Melanie has also worked for social media startups and a public tech company, where she worked in consulting, marketing, and business development roles.

In this episode…

Establishing your brand online is a crucial part of your company's success. But with so much competition today, how do you ensure that your company stands out from the rest?

Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company, believes that there are two important elements to consider when creating your brand online: authenticity and connection.

Tune in to this episode of Inside Auto Podcast as Ilana Shabtay talks with Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company. Melanie provides her insights into successfully building your brand on social media. She also shares her advice for creating engaging content, discusses the importance of having a social media plan, and talks about the best platforms for promoting your brand.

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How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith

How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith

In this episode of Inside Auto, host Ilana Shabtay speaks with Steve Schmith, Client Partner at Acxiom, about the gap in expectations that exists between retailers and consumers around data security a...

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The Ever-Evolving Automotive Industry with Chris Colsant

In this episode of InsideAuto, Chris Colsant, SDR Manager at Fullpath, joins host Ilana Shabtay to discuss the importance of managing data holistically as we head into the new year. He also shares his...

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Embracing Change in Digital Marketing with Colin Day

In this episode of InsideAuto, Colin Day, EMEA Managing Director and VP of Business Development at Oktopost, chats with host, Ilana Shabtay, about leveraging AI for more efficient marketing and sales,...

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Turning Website Videos into Sales Opportunities with Eitan Koter

Turning Website Videos into Sales Opportunities with Eitan Koter

In this episode of InsideAuto, Eitan Koter, co-CEO and co-founder of Vimmi, chats with host, Ilana Shabtay, about the diverse landscape of shoppable video content, how shoppable videos are revolutioni...

17 Sep 202419min

Software Solutions for Industry-Wide Problems with Bek Abdullayev

Software Solutions for Industry-Wide Problems with Bek Abdullayev

In this episode of InsideAuto, Bek Abdullayev, CEO of Superdispatch, chats with host, Ilana Shabtay about transportation within the automotive ecosystem, how COVID sped up the industry's digitization,...

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Leveraging Technology for Localized Advertising with Faruk Heplevent

Leveraging Technology for Localized Advertising with Faruk Heplevent

In this episode of InsideAuto, Faruk Heplevent, CEO at The Scope, chats with Ilana Shabtay about how CGI revolutionized the automotive photography and advertising industry, how CGI, AI, and other tech...

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Branding Consistency Across the Whole Automotive Group with Samantha Morrow

Branding Consistency Across the Whole Automotive Group with Samantha Morrow

In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few...

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Making Customer Experience Part of the Dealership Culture with Joe Barhoumi

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Joe Barhoumi is the Internet Manager at Newbold Toyota BMW, Illinois, where he led the establishment of the Business Development Center (BDC), spearheading the vision and operational framework to enha...

30 Maj 202423min

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