How to Build a Strong In-House Marketing Team with Quirk Auto Dealers

Sean Western is the Director of Marketing at Quirk Auto Dealers. For a little over 10 years, Sean has been leading the marketing department and building out its entire digital operation. He specializes in marketing campaigns that leverage online media, TV, radio, and public events to generate and convert leads. Before joining Quirk Auto Dealers, he was a Sales Associate at the Museum of Discovery and Science.

Brandon Sweeney is the Marketing Manager at Quirk Auto Dealers. He is a skilled marketer with a demonstrated history of experience in the automotive industry and expertise in marketing strategy, graphic design, and creative writing. Before becoming a part of Quirk Auto Dealers, he was a Marketing Specialist for Alliance Home Health Care. He holds a degree in Communication and Media Studies from the University of New Hampshire.

In this episode…

Every dealership needs a good marketing team to help effectively reach out to customers and grow the business. So how do you get to that team? To ensure success, there needs to be a collaborative environment between business owners and the management team, where all employees would be willing to jump in and offer assistance when needed.

The marketing team at Quirk Auto Dealers is made of people handling email marketing, social media content, and parts and services. They all work collaboratively to provide the marketing services needed by the dealership and its customers. Every employee has their specialty—but they all share ideas and handle challenges together.

Sean Western and Brandon Sweeney from Quirk Auto Dealers join co-hosts Aharon Horwitz and Ilana Shabtay in this episode of the Inside Auto Podcast to discuss their strategies on how to build a strong in-house marketing team. They talk about Quirk Auto Dealers' decision-making process, how the dealership has evolved over the years, and the future of blockchain in the automotive industry.