Content That Is Relatable Is Content That Crushes - Hear From the Experts in the Space

Brian Ortega is the Creative Director and Social Media Manager at Valley Hi Toyota. He is responsible for marketing, design, photography, video production, and maintaining the dealership's social media. Before joining the automotive industry, Brian worked for the American Forces Network for over 13 years. He is a proud graduate of UC Santa Barbara with a BA in film studies.

Nathanael Greklek is the Chief Digital Branding Leader at Mohawk Honda Dealership. He is passionate about leadership, culture, and branding and helps dealerships, collision centers, and salespeople brand themselves. Nathanael is an expert in marketing strategy, creating video ads, social media marketing and engagement, and personal branding.

Jeff Revilla is the Digital Marketing Director at Smail Auto Group, where he directs the company's digital footprint across multiple platforms. He is an award-winning digital marketer with over 20 years of experience and has been recognized five times by Reputation.com as a Top 100 dealer. For six consecutive quarters, Jeff has been ranked in the top 1% of 1,300 Honda and Acura dealers for an independent digital marketing evaluation. He is also a podcaster, virtual event producer, and founding member of AutoGenius.

In this episode…

Engaging content is crucial in generating customers for your dealership. So, what strategies can you leverage to create impactful content?

The best type of content has to create value to your audience. According to Nathanael Greklek, Brian Ortega, and Jeff Revilla, it's essential to produce and share content that strategically meets your clientele where they are. Good content is well-structured and helps build connections with your audience.

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Brian Ortega, Jeff Revilla, and Nathanael Greklek about tips for creating relatable content. They share strategies for leveraging content to create value for customers, promoting content on social media, and the benefits of management in the content production process.