[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena

[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena

In this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company's collaboration with Epsilon and Flashtalking, and why your marketing should prioritize people over numbers.

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The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams

The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams

In the latest episode of Inside Auto, Nick Williams, Digital Marketing Director at Banister Automotive, shares with Ilana Shabtay how he has harnessed the special culture and personas around him at hi...

15 Nov 202318min

The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis

The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis

In the latest episode of Inside Auto, Collin Davis shares with Ilana Shabtay the critical role consisten content creation plays in the current retail marketingplace, how dealerships can begin to succe...

7 Nov 202318min

Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline

Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline

In the latest episode of Inside Auto, Tom Kline shares with Ilana Shabtay more about the specific behaviors that are being flagged as legally deceptive and the practical steps modern dealers should be...

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How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel

How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel

In the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Josh Detzel about how he scaled his vehicle acquisition operations into a full scale Vehicle Operations Center. Josh explains how...

18 Sep 202320min

Combating High Interest Rates in the Automotive Industry with Anthony  Cameron

Combating High Interest Rates in the Automotive Industry with Anthony Cameron

In the latest episode of InsideAuto Podcast, Anthony Cameron, Operations Director at Diehl Automotive Group speaks to Ilana Shabtay about the steps his automotive group has taken to try to mitigate th...

22 Aug 202321min

How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen

How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen

In this episode of InsideAuto Podcast, Ilana Shabtay speaks with Jan Hansen, SVP Growth at FINN, to discuss the company's car subscription model, the impressive success they have seen in the German ma...

2 Aug 202318min

The Importance of Using Data from Tech Vendors to Improve Dealership Operations with Don Erwin

The Importance of Using Data from Tech Vendors to Improve Dealership Operations with Don Erwin

Don Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He started in sales, and quickly moved up in the deale...

24 Juli 202322min

How To Leverage Technology To Streamline Business Processes With Mike Dececco

How To Leverage Technology To Streamline Business Processes With Mike Dececco

Mike Dececco is the Vice President of Business Development at Fullpath. He is an entrepreneur, automotive technology veteran, and an early employee at Dealer.com, where he helped build the business in...

10 Juli 202315min

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