
What's Aromatic Legacy for You?
Here I discuss what exactly "Aromatic Legacy " can add up to for your brand. Context depends on the vision you set.
26 Dec 201813min

Every incense brand is at the start of the race in 2019
No matter who you are in incense... On Jan 1st 2019, you're all lined up and the gun is about to blast. The race to the hearts, minds and recognition of the end consumer begins! Will your brand be one...
23 Dec 20182min

The Importance of Product Copy
Just how important? Extremely important for your brand or range theme.
7 Dec 20185min

Incense Arena Perspective
From an Incense Arena Perspective, the Aromatic Legacy Podcast talks about the openness of the brand creators in terms of new approaches.
5 Dec 201813min

Target Market Testing
You need to target market on the digital landscape. You also need an inhouse media team
4 Dec 201815min

Reverse Engineer Back to You!
If you have a product you're really proud and happy with from quality, to fragrance, to fragrance name, to product copy, to packaging design and artwork, now it's time to create the buzz for it by rev...
3 Dec 201813min

Which incense would you choose???
If you could put only one of your incense varieties in front of every single end consumer in the USA which one would you choose?
3 Dec 20185min



















