How We're Pivoting Our Marketing: Behind the Scenes

How We're Pivoting Our Marketing: Behind the Scenes

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.



To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info



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More Marketing Time: How to Procrastinate Your Way to Success

More Marketing Time: How to Procrastinate Your Way to Success

Do you spend too much time on insignificant tasks? Want to have more time to do what you do best? In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He's the author of Take the Stairs. His newest book is Procrastinate on Purpose: 5 Permissions to Multiply Your Time.  Show notes: https://www.socialmediaexaminer.com/142See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Apr 201543min

Marketing Trends: How to Think Differently and Predict the Future

Marketing Trends: How to Think Differently and Predict the Future

Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He's also the founder and CEO of the Influential Marketing Group. His latest book is Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.  Show notes: https://www.socialmediaexaminer.com/141See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Apr 201537min

Social Sharing: How to Get More People to Share Your Content

Social Sharing: How to Get More People to Share Your Content

Do you publish content online? Want more people to share your content? In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015. Mark also co-hosts the Marketing Companion podcast.  Show notes: https://www.socialmediaexaminer.com/140See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Apr 201543min

Influencer Marketing: How to Work With Influential People

Influencer Marketing: How to Work With Influential People

Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers? In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing Technology blog. Doug also co-hosts the Edge of the Web podcast.  Show notes: https://www.socialmediaexaminer.com/139  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Apr 201540min

Launching Products: Lessons From Mistakes and Pushing Boundaries

Launching Products: Lessons From Mistakes and Pushing Boundaries

Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do? In this special episode, we’re going to talk about how to push the boundaries when you launch. I'm joined by Leslie Samuel, one of our senior managers who I've been working with since the fall. We're going to explore how to launch products and learn lessons from experience and a lot of mistakes.  Show notes: https://socialmediaexaminer.com/138bSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Mars 201545min

Split Testing: How to Improve Your Site Conversions

Split Testing: How to Improve Your Site Conversions

Do you split test the opt-ins on your website? Want to get better results?  In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed to help you improve your conversions. She's the author of the Copy Hackers ebook series.  Show notes: https://www.socialmediaexaminer.com/138See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Mars 201549min

Content for Leads: How to Create Content That Spreads and Fills the Funnel

Content for Leads: How to Create Content That Spreads and Fills the Funnel

Do you create content? Are you looking to generate more leads? In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He's the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Show notes: https://www.socialmediaexaminer.com/137See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Mars 201535min

Video Blogging: How to Become a Video Personality

Video Blogging: How to Become a Video Personality

Do you post videos? Want to make them better? In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.  Show notes: https://www.socialmediaexaminer.com/136See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Mars 201539min

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