How We're Pivoting Our Marketing: Behind the Scenes

How We're Pivoting Our Marketing: Behind the Scenes

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.



To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info



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Freak Success: A Dialog With Chris Brogan

Freak Success: A Dialog With Chris Brogan

Do you feel like you don't fit in? Are you wondering how you can succeed in business by being different?  In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of The Impact Equation and host of The Owner's Mind podcast. His latest book is called The Freaks Shall Inherit the Earth. Show Notes: https://www.socialmediaexaminer.com/87See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Apr 201440min

Launching: Why Podcasts Are a Hot New Way to Launch a Product

Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch? In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of Copyblogger Media and host of the New Rainmaker podcast. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast.  Show Notes: https://www.socialmediaexaminer.com/86See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Mars 201447min

Connecting With People: How to Be Human With Your Social Marketing

Connecting With People: How to Be Human With Your Social Marketing

Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing? In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author's Point of View podcast. His new book is called Human to Human. Show Notes: https://www.socialmediaexaminer.com/85See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Mars 201438min

Stop Marketing, Start Engaging: How to Get Social Media to Really Work

Stop Marketing, Start Engaging: How to Get Social Media to Really Work

Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.  Show Notes: https://www.socialmediaexaminer.com/84See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Mars 201439min

Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business

Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business

Do you use visuals to market your business? Are you wondering how you can tell a story with visuals? In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling. Ekaterina shares why storytelling is important for your business. Show Notes: https://www.socialmediaexaminer.com/83See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Mars 201439min

Twitter Chats: How to Create a Successful Tweet Chat

Twitter Chats: How to Create a Successful Tweet Chat

Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business? In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam's areas of expertise includes Twitter.  Show Notes: https://www.socialmediaexaminer.com/82See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Feb 201435min

Twitter Promotion: How to Encourage Others to Promote for You

Twitter Promotion: How to Encourage Others to Promote for You

Do you use social media to promote your product, service or events? Are you wondering how you can use Twitter to help get more visibility and sales? In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer. I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter.  Show Notes: https://www.socialmediaexaminer.com/81  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Feb 201427min

Why Podcasting Is a Trend Marketers Need to Follow

Why Podcasting Is a Trend Marketers Need to Follow

Have you considered podcasting for your business? Are you wondering if now is the right time to start?  In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He's also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting. Show Notes: https://www.socialmediaexaminer.com/80See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Feb 201441min

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