Tiffany Lopinsky: Co-Founder and COO of ShopMy
Second Life3 Feb 2025

Tiffany Lopinsky: Co-Founder and COO of ShopMy

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product recommendations. Lopinsky studied government at Harvard, where she launched Boston Foodies, an Instagram account showcasing the city's best restaurants. The account grew to over 150,000 followers, giving her firsthand insight into the world of content creation. After graduation, she worked in business strategy and analytics at Arnold Worldwide, a global ad agency, and Popcart, a small start-up. At Popcart, she met her future co-founder, Harry Rein, who was working on a little side project—an online storefront where you can share products you like—and sought her advice. Eventually, they teamed up with another co-founder, Chris Tinsley, to create ShopMy. The platform launched in 2020 and quickly became invaluable to both creators and brands through its sophisticated affiliate network. Lopinsky and her co-founders have continued to refine and expand the platform, creating new programs that allow creators to have a steady income from brands and helping brands connect with creators who genuinely care about their products. Last month, they announced a $77.5 million Series B funding round, allowing them to expand into new markets and categories.

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Rachel Mansfield: Culinary Creator and Co-Founder of Cadootz

Rachel Mansfield: Culinary Creator and Co-Founder of Cadootz

Rachel Mansfield is a popular cooking content creator and the co-founder of Cadootz, a healthier-alternative kids’ snack brand that makes delicious protein-packed crackers for your little ones. She be...

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The Who What Wear Podcast: Jewelry Designer Jean Dousset on 2026 Engagement Ring Trends and the Case for Lab-Grown Diamonds

The Who What Wear Podcast: Jewelry Designer Jean Dousset on 2026 Engagement Ring Trends and the Case for Lab-Grown Diamonds

In this episode, Who What Wear Shopping Director ⁠Bobby Schuessler⁠ is joined by fine-jewelry designer ⁠Jean Dousset⁠. Although he’s a direct descendent of Louis Cartier, Dousset has made his own way ...

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The Who What Wear Podcast: The 2025 Luxury Report: Preppy Fashion, a Return to Craftsmanship, and the Fine Jewelry Boom

The Who What Wear Podcast: The 2025 Luxury Report: Preppy Fashion, a Return to Craftsmanship, and the Fine Jewelry Boom

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Kristen Nichols, WWW's associate director of special projects, to discuss her annual Luxury Report—a comprehensive analysis o...

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Claudia Sulewski: Founder of Cyklar

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Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the ori...

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The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Senior Fashion Editor Anna LaPlaca to discuss her annual State of Style report. At the end of every year, LaPlaca analyzes th...

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Jamie Haller: Fashion Designer and Home Renovation Specialist

Jamie Haller: Fashion Designer and Home Renovation Specialist

Before Jamie Haller launched her namesake shoe and apparel brand, she worked behind the scenes in the fashion industry in corporate retail. In the 2000s, she designed pieces for big brands of the era ...

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The Who What Wear Podcast: Paul Tazewell Returns! The Wicked: For Good Costume Designer on the Significance of Silhouettes and Creating Reality Within a Fantasy

The Who What Wear Podcast: Paul Tazewell Returns! The Wicked: For Good Costume Designer on the Significance of Silhouettes and Creating Reality Within a Fantasy

Paul Tazewell is the award-winning costume designer behind the magical world of Wicked and Wicked: For Good. In this episode, Who What Wear Senior Fashion and Social Editor Tara Gonzalez sits down wit...

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Erica Malbon: Cofounder of Malbon Golf

Erica Malbon: Cofounder of Malbon Golf

Erica Malbon is the co-founder of Malbon Golf—the game-changing, fashionable golfwear and lifestyle brand that seeks to break tradition by inviting anyone and everyone to enjoy what she calls the “gre...

1 Dec 202551min

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