Tiffany Lopinsky: Co-Founder and COO of ShopMy
Second Life3 Feb 2025

Tiffany Lopinsky: Co-Founder and COO of ShopMy

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product recommendations. Lopinsky studied government at Harvard, where she launched Boston Foodies, an Instagram account showcasing the city's best restaurants. The account grew to over 150,000 followers, giving her firsthand insight into the world of content creation. After graduation, she worked in business strategy and analytics at Arnold Worldwide, a global ad agency, and Popcart, a small start-up. At Popcart, she met her future co-founder, Harry Rein, who was working on a little side project—an online storefront where you can share products you like—and sought her advice. Eventually, they teamed up with another co-founder, Chris Tinsley, to create ShopMy. The platform launched in 2020 and quickly became invaluable to both creators and brands through its sophisticated affiliate network. Lopinsky and her co-founders have continued to refine and expand the platform, creating new programs that allow creators to have a steady income from brands and helping brands connect with creators who genuinely care about their products. Last month, they announced a $77.5 million Series B funding round, allowing them to expand into new markets and categories.

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Samina Virk: U.S. CEO and Chief Marketing Officer of Vestiaire Collective

Samina Virk: U.S. CEO and Chief Marketing Officer of Vestiaire Collective

Samina Virk is the U.S. CEO and chief marketing officer of Vestiaire Collective, a global luxury resale platform. As a young girl, Samina loved fashion. She grew up making her clothes, thinking she mi...

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The Who What Wear Podcast: WWW Weddings 2025: The Definitive Guide to This Year’s Bridal Fashion and Wedding Planning Trends

The Who What Wear Podcast: WWW Weddings 2025: The Definitive Guide to This Year’s Bridal Fashion and Wedding Planning Trends

This week, Associate Director of Special Projects Kristen Nichols and senior fashion editor Anna LaPlaca are giving you the definitive report on all things weddings. Kristen runs through the biggest t...

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Ali Mejia: Cofounder of Eberjey

Ali Mejia: Cofounder of Eberjey

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This week, Who What Wear Co-Founder Hillary Kerr is chatting with our June cover star, Molly Gordon! You likely know Gordon from playing Claire in FX's The Bear, or from past roles in Booksmart, Theat...

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The Who What Wear Podcast: What to Shop at the Nordstrom Anniversary Sale, With Nordstrom’s Associate Fashion Director Linda Cui Zhang

The Who What Wear Podcast: What to Shop at the Nordstrom Anniversary Sale, With Nordstrom’s Associate Fashion Director Linda Cui Zhang

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Sarah Davis: Founder and President of Fashionphile

Sarah Davis: Founder and President of Fashionphile

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The Who What Wear Podcast: Go Sports! Athlete Stylists Brittany Hampton and Manny Jay on Dressing WNBA It Girls, and Why It's More Than Picking Out Clothes

The Who What Wear Podcast: Go Sports! Athlete Stylists Brittany Hampton and Manny Jay on Dressing WNBA It Girls, and Why It's More Than Picking Out Clothes

In this episode, Senior Fashion Editor Eliza Huber—Who What Wear’s resident expert on the intersection of sports and fashion—is sitting down with two stylists behind some of the best tunnel fashion we...

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