424: Evolving Your Brand is a Must: How to Align Who You Are, Even the Messy Parts

We hear all the time that we should “reinvent” ourselves to stay relevant.

Or that we should ignore or dismiss aspects of our careers that no longer seem to “fit” with what we’re doing now.

I’m not sure we can truly “reinvent” ourselves, nor should we.

Instead, we should embrace how we evolve over time - and actually seek out ways to challenge ourselves to evolve!

In this episode, Diane Diaz, our lead speaking coach, joins me for a lively and insightful conversation about the difference between reinvention and evolution.

We explore why embracing your full self - quirks, career twists, and even those moments that feel “messy” - is essential for authenticity and personal branding.

Diane shares how her Ironman journey continues to influence her life, even years later, and I reflect on bringing my tech background into Speaking Your Brand’s evolution.

You’ll learn:

• Why “reinvention” might not be the right word (and why evolution feels more authentic)

• The importance of challenging yourself - even when it feels uncomfortable

• How to embrace all aspects of your past, from childhood passions to career pivots, to shape your personal brand

• What saying “yes” to unexpected opportunities (hello, comedy sets!) can do for your growth

This episode is full of personal stories and actionable takeaways to help you think about what’s next for you. Whether it’s launching a podcast, tackling public speaking, delivering a TEDx talk, or simply trying something new, it’s never too late to evolve.

This episode was filmed in one of the beautiful studios on the campus of Full Sail University, where Diane and I have been teaching business and marketing classes since 2009.

Watch the video episode (you’ll love it, including some behind the scenes!) at https://youtu.be/718HGeeKr20

Timestamps:

• [00:00] Introduction: Reinvention vs. Evolution – Are You Challenging Yourself?

• [00:25] Behind the Scenes: Filming at Full Sail University

• [01:15] Why Evolution is More Authentic Than Reinvention

• [02:33] Embracing Your Full Self in Your Personal Brand

• [04:19] Diane’s Ironman Journey: Lessons That Still Resonate

• [06:48] Carol’s Career Evolution: From Tech to Speaking Your Brand

• [08:46] The Role of Adaptability in Personal and Professional Growth

• [10:36] Saying Yes to Unexpected Opportunities (Diane’s Comedy Set!)

• [12:21] The Importance of Enjoying the Process Over Perfection

• [13:02] Closing Thoughts: What’s Your Next Challenge?

Links:

Show notes at https://www.speakingyourbrand.com/424/

Watch the video of this episode at https://youtu.be/718HGeeKr20

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Join us at our B.O.L.D. Brand Intensive Retreat in London in Summer 2025: https://www.speakingyourbrand.com/london/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox

• Diane Diaz = https://www.linkedin.com/in/dianediaz/

• Dr. Nicole Rochester = https://www.linkedin.com/in/nicole-rochester-md/

Related Podcast Episodes:

• Episode 417: The 3 Key Elements for Your Transformational Personal Brand

• Episode 408: Connecting Your Personal Brand and Your Thought Leadership

• Episode 329: From Compelled to Take Action to TEDx Speaker with Dr. Nicole Rochester

• Episode 98: Expanding Your Personal Story into a Universal Message with Dr. Nicole Rochester

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable