Navigating the Complexities of Healthcare Pricing and Technology Integration with Dave Brown

Dave Brown is a CEO / Founder of QiiQ Healthcare which is developing an AI assistant for healthcare workers, to invigorate the deep sense of fulfillment in delivering high quality care - frictionlessly.

In this episode, Dave shares how AI can improve healthcare by providing clinicians with actionable insights from patient data, making consultations more efficient. He highlights the challenge of adopting new technologies in healthcare due to risks and the complexity of changing established systems. Brown also shares insights on the economic impact of healthcare innovations and stresses the importance of doing thorough homework when entering the healthcare market.

Why you have to check out today's podcast:

• Explore the impact of AI in healthcare and how it can improve healthcare outcomes and reduce doctor-patient interaction.
• Gain insights on healthcare pricing challenges and how understanding stakeholder decisions can lead to more effective solutions.
• Learn to navigate the massive, evolving healthcare industry and the challenges of making a meaningful impact through technology and pricing strategies.

"Do your homework. You cannot wander into this [healthcare] with youthful vigor and expect to change the world easily. And it's certainly not easy to come up with a pricing model that everybody understands and likes."

- Dave Brown

Topics Covered:

01:46 - How he got interested in pricing and why it mattered to him

03:13 - Detailing how QiiQ Healthcare technology works and what makes pricing for it complicated

10:58 - Sharing how QiiQ is driven by a social mission, as well as mentioning the real challenge in healthcare technology

13:49 - How QiiQ Healthcare technology is demonstrating its value in a leading Parkinson's clinic

15:29 - Addressing patient willingness to pay and the impact of chronic diseases on society

18:34 - How QiiQ technology streamline doctor-patient interactions and save time

21:06 - Using the trolley problem to illustrate the complexity of decision-making in change management

23:31 - Highlighting the challenge of adopting new technology despite its potential, due to uncertainty and mental workload

25:34 - Discussing the challenges of accepting AI in healthcare, drawing analogies to self-driving cars and the risks involved

28:40 - Explaining how the relationship between cost reduction and profits in healthcare is complex and not solely driven by cynicism

29:45 - Dave's best pricing advice

Key Takeaways:

"Everybody that's working with me is driven by a social need or a social urge. It's extremely common in the healthcare industry. But part of what you're hearing [challenges] is motivated by a deeper grasp of the challenge in adoption. Without adoption, you generate no value." - Dave Brown

Connect with Dave Brown:

• Website: https://www.qiiq.health/
• LinkedIn: https://www.linkedin.com/in/davecbrown/

Connect with Mark Stiving:

• LinkedIn: https://www.linkedin.com/in/stiving/
• Email: mark@impactpricing.com