Hearst vs Pulitzer - War Drums | 4
Business Wars19 Juni 2018

Hearst vs Pulitzer - War Drums | 4

What happens when there’s no news? You have to MAKE the news.

When Hearst heard from his top reporter that the Spanish-Cuban tension wasn’t looking like anything would happen, Hearst wasn’t just going to wait around for an explosion.

He already bought and assembled a collection of powder kegs. It was just a matter of lighting the fuse.


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